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Learning from the Pioneers of Offshore Outsourcing

Learning from the Pioneers of Offshore Outsourcing

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Published by: Crowdsourcing.org on Mar 16, 2012
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02/03/2013

 
©
2012, Crowdsourcing, LLC
LEARNING FROM THE PIONEERS OF OFFSHOREOUTSOURCING
Three innovations driven by Indian Outsourcing Service Providers
Author:
Carl Esposti
, CEO, Crowdsourcing.org
 
LEARNING FROM THE PIONEERS OF OFFSHORE OUTSOURCING
research@crowdsourcing.org
©
2012, Crowdsourcing, LLC
 
2
 
The world is full of willing people; some willingto work, the rest willing to let them.
Robert Frost 
American poet, 1874-1963 
EXECUTIVE SUMMARY
One of the most notable business events in global sourcing during the 20thcentury was the emergence of offshore outsourcing of professional services. Thisphenomenon is firmly associated today with India and often referred to as the
“Indian Miracle
.
” Through hard work, political will
, and the help of their countrymenabroad, India managed to create a 100 billion-dollar industry with millions of newemployees, all highly paid by local standards.Although the fledging crowdsourcing model seems new and distinctive, it hasmuch in common with more established traditional outsourcing models, and as suchwe have a case history that we can learn from which will help us accelerate thewholesale adoption of crowdsourcing.This white paper looks at the growth of the traditional outsourcing industry inIndia and the strategies of Indian Outsourcing Service Providers (OSPs) in an effort tohelp replicate their success and catalyze the broad adoption of crowdsourcing.
 
LEARNING FROM THE PIONEERS OF OFFSHORE OUTSOURCING
research@crowdsourcing.org
©
2012, Crowdsourcing, LLC
 
3
 
THE
“INDIAN MIRACLE”
 
In the twilight of the 20th century, India
which, at the time, was a primarilyagrarian country with low literacy levels
managed to give birth to an industry that:
 
Contributes ~$100B to Indian GDP
 
Accounts for ~35% of all
the country’s
exports
 
Has reverberated across the world, changing the way Information Technology (IT)and certain business processes are delivered today (see exhibit 1)
GROWTH OF OFFSHORE OUTSOURCING TO INDIA
$, BillionsSource: NASSCOMMany internal and external market factors contributed to the
Indian Miracle,
 including Indian economic liberalization, a global shortage in IT skills resulting from aspike in demand driven by the Y2K bug and the Internet boom, and economicglobalization, especially in the United States. But the most important factor wasinitiatives by powerful industrial groups with a strong entrepreneurial culture and awillingness to invest. These groups created Indian offshore powerhouses like Wipro,Tata Consulting Group, Infosys, Cognizant, Genpact, HCL, and several others. Thesecompanies, which we call Outsourcing Service Providers (OSP), are the creators and
7.358643.13842
20042009ITOBPO2010
32%CAGR
EXHIBIT 1

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