Product Mix of Ford India
) is the setof all products and items that a particular marketer offers forsale. For eg: at Kodak, the product mix consists of two strongproduct lines: information products and image products. AtNEC (Japan), the product mix consists of communicationproducts and computer products.
Ford has basically five Cars in India as its Product Mix. They are as follows:
FORD IKON FLAIR
ABOUT THE CAR:
Ikon Power & Performance
The Josh Machine has been optimized to match local driving conditions,with a strong emphasis on durability and minimal requirements for maintenance. The Josh Machine has been optimized to match local drivingconditions, with a strong emphasis on durability and minimal requirementsfor maintenance
1.3 L Rocam Petrol that generates 70PS @ 5500 rpm and 105 NM of torque@ 2500 rpm. It has a computer controlled engine management - EEC V - for improved power and fuel efficiency. The Sequential Electronic FuelInjection (SEFI) plays a vital role in emission control by injecting meteredquantities into the inlet tract for each cylinder at the optimum point in thecombustion cycle.