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7 ps of Service Marketing - Apollo Hospital

7 ps of Service Marketing - Apollo Hospital

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this presentation describes the seven p's of marketing of Apollo hospital and a basic idea of Apollo hospital
this presentation describes the seven p's of marketing of Apollo hospital and a basic idea of Apollo hospital

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Categories:Types, Business/Law
Published by: Dinesh Babu Pugalenthi on Mar 17, 2012
Copyright:Attribution Non-commercial

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09/22/2013

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L/O/G/O
Apollo Hospitals
 A Presentation on 7 p’s of Marketing 
 
 
Health Care Sector - Overview
Governed by the
Ministry ofHealth and Family Welfare
Today the total value of the sectoris more than
$40 billion
Employs
8 million people
directlyand indirectly
Growth of 9.8%
between 2000-2011Corporate hospitals constituteless than
1 per cent
of allinstitutesInvestment of
$14.4 Bn
neededby
2025
to increase its beddensity to at least two perthousand population
 
Apollo Hospitals
First corporate hospital
 –
1983- Chennai
DR PRATHAP C REDDY - 1979
Apollo Health Street LimitedApollo Pharmacies
Apollo Health & Lifestyle Limited
Family Health Plan Limited (FHP)
Med Varsity Online Limited

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