: Mobile Commerce: Prospects and future inIndia.
According to the Gartner Group, consumer to business e-commercewill soon come from smart phones using mobile commercetechnology. Many researchers suggested that next phase of electronic business growth will be in wireless and M-commerce (Ngaiand Gunasekaran, 2007, Smith, 2006, O’Connell, 2005, Matthew, etal, 2004, Urbaczewskj, et al, 2003). To better understand thepotential Effects of m-commerce on businesses, aquick review of definition and background information about it ouldbe beneficial.In general M-commerce is a natural successor to electroniccommerce. (Au, 2007& Mahil, 2008) Ting (2004) believes that withthe rapid proliferation of mobile devices, including handheldcomputers, mobile phones and PDAs1, mobile commerce is widelyconsidered to be a driving force for next-generation electroniccommerce. M-commerce should not be viewed as e-commerce withlimitations, but rather as a unique form of ecommerce with its ownunique benefits. (Scornavacca et, al., 2006) Additionally,mcommerce is not a substitute for Personal computers. Rather; it isa new and a much more powerful way to communicate withcustomers.Time sensitivity, Intimacy, location awareness and ubiquity are keyconcepts that make m-commerce so different from ‘traditionalelectronic commerce’. (Paavilainen, 2002) The other differencebetween m-commerce and e-commerce is the opportunity to connectinformation with objects in a more direct way than has been possibleuntil now. (Mobile Commerce, 2008)There is apparently no standard definition of the term “Mobilecommerce”. According to Lyytinen(2001), M-commerce, a subset of electronic commerce that involves the use of mobile computingdevices in carrying out different types of economic transactions(marketing, buying and selling products and services) or enablingthem to take place over space and time. The mobile commerceincludes use of such technologies as Bluetooth applications, SMS2services over a number of carriers (IS953, Global System for MobileCommunications (GSM), 3G4, W-CDMA5 and CDMA6), and theintegration of low-level digital carriers to IP based services through