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Research Paper

Research Paper

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Published by Varun Kumar Yadav

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Published by: Varun Kumar Yadav on Mar 19, 2012
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Research Paper Topic
Mobile Commerce: Prospects and future in India.
ABSTRACT
 This paper reviews the literature on Mobile Commerceprospects and future in India. Today everybody wants toaccess anything very fast and with less cost. Mobilecommerce is an attractive approach to get everything veryfast. It will enable the user to get easy access of the internetservices on mobile phone. It will change the way of businessis conducted in many industries, especially in informationtechnology, telecommunications, and financial services. Inthis paper the importance of the mobile commerce is arguedbecause m-commerce is replacement of the internet overthe personal computer or TV into more reliable, anytime,anywhere, and anyplace context. We are attempt to deepresearch on the context on mobile commerce in India,mobile application, implementation issues. This paper alsoexplain the basic issue of mobile commerce to help themanager especially for those without IT background, tounderstand the impact of m-commerce on current businessin future. Finally we will look for impact of m-commercecurrent and future prospects in India.
 
Introduction
Nowadays communication-centric and computing-centric devices arebecoming a single intelligent wireless device. Peoples around theworld are making use increasingly of electronic communications facilities in their daily lives. This mostlyinvolves interactions between parties who have never formerly met.Consequently, communications networks of all kinds are beingexploited in new path to conduct business, to facilitate remoteworking and to create other "virtual" shared environments.Mobile is becoming the dominant means for accessingcommunications primarily because deploying mobile network is notonly more cost-efficient but also mobile provides greater flexibilityand convenience to its ubscribers than landline telephone.(Sanjay, 2007) Mobile Commerce is the subset of e-commerce,which includes all ecommerce transactions, carried out using amobile (hand held) device. (Sharma, 2009) The booming popularityhas forced the corporate world to develop a new commerce platformthat can reach to masses. M-commerce has attracted massive trafficbecause of its unique characteristics. The user can change theservice of any financial institute or banks if gets better product andservice or user is unsatisfied with the service of thesubscribing company. Mobile has played a giant role incommunication technology through its versatility and superiority. Theubiquity and easy usage has further made it extremely popular across the globe. It has already surpassed the fixed phone in theworld. Software platform is essential for operating any mobile andthis tool has revolutionized the communication world because of itsfunctioning as a small computer.(Kumar, 2009) Despite of massive popularity of m-commerce, it isyet in the primitive stage and can be further expand in to all thefields, which affect the human life. Also, Lack of trust is a remarkablefactor influencing the uptake of m-commerce. Trust issignificant during situations that are perceived to be risky, and Mobilecommerce exposes consumers to new vulnerabilities and risks.
 
Literature review
 
: Mobile Commerce: Prospects and future inIndia.
 According to the Gartner Group, consumer to business e-commercewill soon come from smart phones using mobile commercetechnology. Many researchers suggested that next phase oelectronic business growth will be in wireless and M-commerce (Ngaiand Gunasekaran, 2007, Smith, 2006, O’Connell, 2005, Matthew, etal, 2004, Urbaczewskj, et al, 2003). To better understand thepotential Effects of m-commerce on businesses, aquick review of definition and background information about it ouldbe beneficial.In general M-commerce is a natural successor to electroniccommerce. (Au, 2007& Mahil, 2008) Ting (2004) believes that withthe rapid proliferation of mobile devices, including handheldcomputers, mobile phones and PDAs1, mobile commerce is widelyconsidered to be a driving force for next-generation electroniccommerce. M-commerce should not be viewed as e-commerce withlimitations, but rather as a unique form of ecommerce with its ownunique benefits. (Scornavacca et, al., 2006) Additionally,mcommerce is not a substitute for Personal computers. Rather; it isa new and a much more powerful way to communicate withcustomers.Time sensitivity, Intimacy, location awareness and ubiquity are keyconcepts that make m-commerce so different from ‘traditionalelectronic commerce’. (Paavilainen, 2002) The other differencebetween m-commerce and e-commerce is the opportunity to connectinformation with objects in a more direct way than has been possibleuntil now. (Mobile Commerce, 2008)There is apparently no standard definition of the term “Mobilecommerce”. According to Lyytinen(2001), M-commerce, a subset of electronic commerce that involves the use of mobile computingdevices in carrying out different types of economic transactions(marketing, buying and selling products and services) or enablingthem to take place over space and time. The mobile commerceincludes use of such technologies as Bluetooth applications, SMS2services over a number of carriers (IS953, Global System for MobileCommunications (GSM), 3G4, W-CDMA5 and CDMA6), and theintegration of low-level digital carriers to IP based services through

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