Business Intelligence Group Launches BIG Awards Program
Unique judging process designed to reward real business performance
March 19, 2012
—It’s awards season and the entertainment industry isn’t the only group that rewards great
performances.The Business Intelligence Group recently launched an awards program called the
that seeks to reward organizations and executives for superiorbusiness performance. The company offers contests in five categories in eight industries.In the Internet connected and competitive business world, organizations seek waysto differentiate their products, company and people from competitors also lookingto woo customers. Awards programs are often used tovalidate company claims and ultimately help customersbuild trust with the companies they buy from.
“More than ever, buyers are looking for third
-partyvalidation of companies and products so they have the
confidence necessary to open their wallet,” said Russ
Fordyce, managing director of the Business Intelligence
Group. “It is not a matter of simply showing buyers how
good your product is. It is about connecting customerswith buyers so they can solve a problem and improve
Building that differentiation in the online global market is becoming more difficult for businesses as barriers to entry have eroded. There are three common types of third-party validation that many companies are using; testimonials that featurecustomer quotes, external industry and market analyst assessments andperformance awards and other forms of external recognition.Judges for the BIG Awards are industry experts and executives working forcompanies worldwide. Nominations are individually scored and ranked usingstatistical methodologies and once winners are announced, all nominees areprovided with judging commentary and scoring for their entry. According to theBusiness Intelligence Group, this is unique among award programs as the judge
feedback often provides companies with real insight on their business performance.
Fordyce continued, “Saying something is ‘Great!’ is easier than ever
with theInternet and social media but having others validate your claims is the best antidoteto an unconnected buyer. Our unique judging process rewards real performance and