Join the onlinevideo revolution!Videos can be astrongengagement andpromotional toolfor yourorganization,and community.You don’t need afancy camera orvideoprofessional tobe effective.Follow thesimple points ofthis CrashCourse forcreating effectivevideostoshowcaseyourprojects andengagestakeholdersand citizensalike.
Robert VoigtPlanner, Artist, Blogger.email@example.com/robvoigtcivicblogger.blogspot.com
ONE POINTDon’t be too ambitious, begin making video projects with a single point or message. You can always domore videos later. Think of it like a commercial, not a movie; less IS more. Too much content makes the videos longer, can overload viewers, and makes theproject that much more difﬁcult to complete.TWO MINUTESKeep ﬁrst projects short and to the point, aroundtwo minutes long. Longer videos are less likely to be viewed, and less likely to be forwarded to others.Got more to say, make more videos; improving yourskills and creating more product to support your work. This time more IS more.THREE SETS OF EYES Avoid the memory and personality black holecreated when looking into a camera. Stage liveaction shots with a speaker; an interviewer; and, anobserver - the camera. Have a conversation betweenthe speaker and interviewer and capture personality,passion and excitement with the observer. ¯
Creating Videos for the Web