Vitrue explored how mobile users are engaging with social networks, inparticular how they are connecting with brands on Facebook. Our goalfor this whitepaper is to provide effective insights and engagementstrategies for mobile social engagement. This information will allowmarketers around the world to be prepared for the continued rise ofsmartphone and tablet proliferation, plus the rapid adoption of socialnetworks. The insight and best practices provided in this study willanswer some of the key mobile social questions that leading brandsand marketers around the world are asking.
likEs ANd cOMMENt ENgAgEMENt is RisiNg
Overall, mobile social usage on Facebook is on the rise. Specifically,we see increased engagement in both Likes and Comments duringweeknight hours and weekend days (Thursday – Sunday), when usershave more leisure time and freedom from their work or school activities.