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Social Mobile User Engagement

Social Mobile User Engagement

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Published by Sanghoon Lee

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Published by: Sanghoon Lee on Mar 20, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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NOVEMBER 07, 2011
ANAlysis ANd stRAtEgiEs fOR succEssful MOBilE usERENgAgEMENt ON sOciAl NEtwORks
Social Mobile USer engageMent
 
i. introdUction
a. Methodology
ii. UnderStanding SpaMiii. identifying SpaMiV. doeS Unwanted USer generatedcontent effect eVery page?V. SUMMaryVi. beSt practiceS: Moderation
a. Defining Your Brand’s Social Identity andEngagement Approachb. Establishing the Rules of Engagementc. Blocking and Tackling with Facebook Filtersd. Facebook Filters Optionse. Monitor Your Spam Activityf. Consider a Moderation Toolg. Understanding the Power of Word Listsh. Tips for Creating Word Lists/Blocklists
tABlE Of
contentS
tABlE Of
contentS
 
i. introdUctionii. Mobile oUtlookiii. MethodologyiV. doeS page Size Matter?
Bigger Gets Better Engagement
V. what poSt type perforMS the beSt?
Text Posts or an Image Win
Vi. ShoUld poStS inclUde a link?
Linking Drives Engagement
Vii. chooSe yoUr pUnctUation carefUllyViii. iS there an ideal poSt length?
Shorter is Better
ix. what dayS work the beSt?
Thursday through Sunday is the Best
x. doeS hoUr of the day Matter?
Likes in the Afternoon and Late Night –Comments at Lunch and Early Evening
xi. beSt practiceS
 
introdUction
Vitrue explored how mobile users are engaging with social networks, inparticular how they are connecting with brands on Facebook. Our goalfor this whitepaper is to provide effective insights and engagementstrategies for mobile social engagement. This information will allowmarketers around the world to be prepared for the continued rise ofsmartphone and tablet proliferation, plus the rapid adoption of socialnetworks. The insight and best practices provided in this study willanswer some of the key mobile social questions that leading brandsand marketers around the world are asking.
key trendS:
•EngagEmEntisincrEasingacrossthEboard;
likEs ANd cOMMENt ENgAgEMENt is RisiNg
•VisualpostsgEnEratEthEmostcommEntsVia
MOBilE dEVicEs
•tExtandimagEpostsgEnEratEthEmostlikEsVia
MOBilE dEVicEs
•shortErpostspErformthEbEstonmobilEdEVicEs•usingpunctuationcanhaVEanadVErsEEffEctonEngagEmEntpErformancE
Overall, mobile social usage on Facebook is on the rise. Specifically,we see increased engagement in both Likes and Comments duringweeknight hours and weekend days (Thursday – Sunday), when usershave more leisure time and freedom from their work or school activities.

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