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Final Project

Final Project

Ratings: (0)|Views: 188|Likes:
Published by Arpita
role of infrastructure in role of media planning
role of infrastructure in role of media planning

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Published by: Arpita on Dec 03, 2008
Copyright:Attribution Non-commercial


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 Role of InfrastructureGrowth In theGrowth of Media
Pooja MaheshwarriAlexson fernandes Janvi MehtaArpita DasSandeep ChavdaL. IbungomchaAbhijit Singh
Introduction to Infrastructure andits role in media growth :
“In today’s world infrastructure plays a very important rolein determining the pace at which media can and will grow.Many companies today use the existing infrastructure in thiscountry as a platform to convey their messages”Infrastructure is critical foundation for growth of any formentity.
Infrastructure refers to:
Digital Technology
Transport (roads, railways, ports and airports)
Print Media
Media many-a-times uses different forms of infrastructure tobring about one sole message or piece of information or toserve its purpose below we explain how telecommunicationthe telecom and the IT industry as infrastructure are beingused to convey a message called
Media Convergence
Convergence of Digital Technology
Today as we enter the second digital revolution, thelong heralded revolution has begun aided to the altarby the rise of the ever faster broadband connectionsand more efficient compression technologies anddriven by powerful competitive forces that are nowreshaping the communication landscape.
“The telecommunication network is the nexus forconvergence of TV with the internet and the nextgeneration of digital video service”.
Media choices are expanding the universe’. With theexit of Analog and entry of digital TV options likeIPTV, high definition TV (HDTV), set-top Boxes(STBs), DTH, digital video recorders (DVRs), video-on-Demand (VOD).
Exploiting the full potential of digital delivery this newform of distribution will fundamentally affect the wayTV is viewed change channels of distribution anddisrupts the traditional broadcasting business as theConventional boundaries of telecommunications andtelevision industries collide and collapse.
This will lead to provision of additional forms ofdistribution like new TV channels; enhancements likemobile TV reception/HDTV/IP based TV andintroduction of new convergent multimedia servicesand new applications such as 3G

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