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I. INTRODUCTION -
Between 1965 and 1975, advertising has played a strategic hand in thebusiness of tobacco cigarettes and government regulation.
II. BODY
 – 
 
U.S. Government regulation on tobacco advertising
 
A. Early history of tobacco advertising1. Regulation before WWIa. Development of tobacco cigarettesi. People involvedii. Technology involvedb. Social morals towards tobacco cigarettesi. Menii. Womeniii. Social classesc. Regulation2. Tobacco during WWIa. Influence of wartime on tobacco cigarette consumptionb. Society morals towards tobacco cigarettesi. Menii. Womeniii. Social classesc. RegulationB. Regulation on tobacco advertising1. Initiation Research/Reportsa. U.S. Surgeon General 1964 announcementb. Council for Tobacco Researchc. Tobacco Industry Research Committee2. Radio/Television regulationsa. The Public Health Cigarette Smoking Act
i. FTC’s role
 
ii. FCC’s role
 b. Deceptive regulationsi.
FTC’s role
 ii.
FCC’s role
 3. Hard medium regulationsa. The Cigarette Labeling and Advertising Acti.
FTC’s role
 ii.
FCC’s role
 b. Fair Packaging and Labeling Acti.
FTC’s role
 ii.
FCC’s role
 C. What regulation has stayed?1. Radio/Television regulationsa. Government regulationsi.
FTC’s role
 ii.
FCC’s role
 b. Regulation within the industry
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