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HYUNDAI

HYUNDAI

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Published by: Prashant Pruthviraj Khanapure on Mar 21, 2012
Copyright:Attribution Non-commercial

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The introduction of the project is very essential for research purpose. First we studythe demography of customers of Hyundai motors in Nanded region. The Demography of customers is the overall study of customers related to age, sex, occupation and income. Thisstudy helps to know the prospective customers.Further the study of customer satisfaction level of Hyundai motors is the study of satisfaction and delightedness to the Hyundai motors. This study helps to know thelikeliness, brand image, strength & weakness of the product. This determines the sales promotion. This project would be beneficial to know the feedback of the customers & alsothe way to provide better facilities and services to the customers.Since the four wheelers are generally used by high profile people, they look towards the luxurious look, safety and the beautiful interior. In this project their satisfactiontowards their demand is checked out.
REASON FOR CHOOSING THIS INDUSTRY:
The automobile sector is very booming sector. There are lots of competitors in thisindustry. There is always modifications, innovations and new technology used inautomobile industry.
REASON FOR CHOOSING THIS COMPANY: 
The reason behind choosing this company for doing summer project is that, Ithought It will be helpful for my career in automobile sector. I have chosen this company toget the full knowledge about the demography, satisfaction and prospective customers.Hyundai motor is the South Korea’s largest & India’s largest exporter of cars. Hyundai carshave its own brand image in the heart of the customers.
 
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Today’s Hyundai Motors is concentrating on customer satisfaction through highquality, high utility and high technology products.Hyundai Motors India Limited (HMIL) sales cars through their showrooms andauthorized dealers. Jaya Hyundai is one of the authorized dealers of the Hyundai motorswhich look after the sales and services of four districts namely Nanded, Parbhani, Hingoliand Latur.With the help of this project, I will make it possible to expose myself to thecorporate world and learn the practical knowledge related to my topic and customer feedback about the Hyundai cars.
LOCATION OF THE PROJECT:
Jaya Hyundai is located near the Reliance petrol pump, Latur phata, Nanded. For doing the project the location given to me is the Nanded region where I meet different prospects at different location.
HOW DID I CARRY OUT THE PROJECT?
The research objective is to find out the demography of customers & customer satisfaction level of Hyundai motors in Nanded region, customer feedback and personalcustomer visit which involves feedback of customers. The customer requirement & findingnew customer for my project & I also took their suggestions.in the project, there are manythings to learn in the process& the market knowledge & concrete finding new segment for my products. My project is to study the demography of customers & customer satisfactionlevel of Hyundai motors in Nanded region. The demography study concludes that

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Sandy Dinniss added this note
hi i live here in hastings new zealand and own a 2000 hyundai sonata. gls 16v at this time it as electricial problems which have been plaguing it. the car is mint 135ks. it will be set on fire, filimed by nz tv and broadcast round the world. never buy a hyundai, i have had a gutsfull of it. ken, hawksbay@slingshot.co.nz. look great on the world news.
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