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The introduction of the project is very essential for research purpose. First we studythe demography of customers of Hyundai motors in Nanded region. The Demography of customers is the overall study of customers related to age, sex, occupation and income. Thisstudy helps to know the prospective customers.Further the study of customer satisfaction level of Hyundai motors is the study of satisfaction and delightedness to the Hyundai motors. This study helps to know thelikeliness, brand image, strength & weakness of the product. This determines the sales promotion. This project would be beneficial to know the feedback of the customers & alsothe way to provide better facilities and services to the customers.Since the four wheelers are generally used by high profile people, they look towards the luxurious look, safety and the beautiful interior. In this project their satisfactiontowards their demand is checked out.
REASON FOR CHOOSING THIS INDUSTRY:
The automobile sector is very booming sector. There are lots of competitors in thisindustry. There is always modifications, innovations and new technology used inautomobile industry.
REASON FOR CHOOSING THIS COMPANY:
The reason behind choosing this company for doing summer project is that, Ithought It will be helpful for my career in automobile sector. I have chosen this company toget the full knowledge about the demography, satisfaction and prospective customers.Hyundai motor is the South Korea’s largest & India’s largest exporter of cars. Hyundai carshave its own brand image in the heart of the customers.