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SCA magazine SHAPE 1 / 2012 focusing on green money

SCA magazine SHAPE 1 / 2012 focusing on green money

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The latest issue of SHAPE, SCA's magazine on trends, markets and business, is focusing on green money with stories about how we decouple growth from environmental impact, how employees turn creative when locked up for 72 hours, how new tissue dispensers at Dairy Queen solved littering problems, clean hands as the best defense against bacteria when going abroad, thinner and thinner baby diapers and towels, and SCA's wind parks.

Learn more about SCA on http://www.sca.com, http://www.twitter.com/SCAeveryday and http://www.facebook.com/SCA.
The latest issue of SHAPE, SCA's magazine on trends, markets and business, is focusing on green money with stories about how we decouple growth from environmental impact, how employees turn creative when locked up for 72 hours, how new tissue dispensers at Dairy Queen solved littering problems, clean hands as the best defense against bacteria when going abroad, thinner and thinner baby diapers and towels, and SCA's wind parks.

Learn more about SCA on http://www.sca.com, http://www.twitter.com/SCAeveryday and http://www.facebook.com/SCA.

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Published by: SCA - Hygiene and Forest Products Company on Mar 21, 2012
Copyright:Attribution Non-commercial

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12/17/2013

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Sustainability drives innovation
GROW UP
SHAPE
 1.2012
 A MAGAZINE FROM
SCA
ON TRENDS, MARKETS AND BUSINESS
GREEN
SC A  sells the pacaging unit
HAPPY
HOW TO KEEPYOUR STOMACHWHILE ABROAD
 A GLO
 
BAL VETERANRETURNS HOME
thetechniquethatslimstowelsanddiapers
LESS ISMORE
 
2
SCA
SHAPE
1
2012
 Youtube.com/SCAeveryday
showscommercials and videos from SCA’spress conferences, presentationsand interviews with executives andemployees.
Facebook.com/SCA
isintended to attract talent,engage users and provide informationin a way that complements sca.com.
Twitter.com/SCAeveryday
provides a good summary ofeverything happening at sca.com andin SCA’s social media. The aim is toprovide various users, journalists andbloggers with relevant information.
Slideshare.com/SCAeveryday
 is for investors and analysts, whocan download presentations fromquarterly reports and annual generalmeetings.
Scribd.com/SCAeveryday
makes some 50 publications available,including SCA’s sustainability report,its
Hygiene Matters
report and
Shape
 magazine.
Flickr.com/HygieneMatters
supports the launch of the globalreport
Hygiene Matters
with images.
THE CO-WORKER
Shape
is a magazine from SCA,primarily geared toward customers,shareholders and analysts, but alsofor journalists, opinion leaders andothers interested in SCA's businessand development. Shape ispublished four times a year. Thenext issue is due in June 2012.
Publisher
Camilla Weiner
Managing Editor
Marita Sander
Editorial
 Anna Gullers, Göran Lind, Anne Hammarskjöld, Inger Finell Appelberg
Design
 Markus Ljungblom, Kristin Päeva Appelberg
Printer
Sörmlands Grafiska AB.Katrineholm
 Address
 SCA, Corporate Communications,Box 200, 101 23 Stockholm,Sweden.Telephone +46 8 7885100Fax +46 8 6788130
SCA Shape is published in Swedish, English,Spanish, German, French, Dutch and Italian.The contents are printed on GraphoCote 90grammes from SCA. Reproduction only bypermission of SCA Corporate Communica-tions. The opinions expressed herein arethose of the authors or persons interviewedand do not necessarily reflect the views ofthe editors or SCA. You can subscribe to SCAShape or read it as a pdf at www.sca.com. Address changes can done atwww.sca.com/subscribe or by e-mailingsophie.brauner@sca.com
Cover photo:Camilla Lindqvist
SCA’S SOCIAL MEDIA SITES
ONLY THREE
out o 9 millionSwedes answer to the frst name o Thron. One o them, with the lastname Ullberg, photographed MatsBerencreutz or this issue.Thron Ullberg started hiscareer as a photographer in 1996ater studying the history o artand aesthetics. “I’m more or lesssel-taught,” he says. As his spe-cialty is portraits, he has met manyamous people over the years,rom the actress Noomi Rapaceto the legendary soccer coachSven-Göran Eriksson. “Takingpictures o ‘Svennis’ was probablyone o the worst experiences,” hesays. “He was captain o England’ssoccer team then, and we weresupposed to take pictures or thecover and 10 pages o the Swedishmonthly
 Månadsjournalen
. Justbeore we were about to start, hispress manager came in and saidwe would have fve minutes at themost. We had to fll things out withpictures o Svennis’s notepad.”Ullberg lives with his wieand three children in a house inEnske-de in Stockholm, wherehis amily takes up most o histime, but he does admit to likingart, jazz and musicians likeBugge Wesseltot.
Thron Ullberg 
SVENNIS WASTHE WORST”
 
SCA
SHAPE
1
2012
3
6.

Greenmoney
How do we decouple growth from environmental impact?Innovation might be a way to work around the problem.
3.

Innovatonrace
Locked up for 72 hours, employees turned really creative.
2.Tssuetroubleended
New tissue dispensers at Dairy Queen solved littering problem.
22.

Stomachcontrol
Clean hands are the best defense against bacteriawhen going abroad.
24.PackagngtoDSSmth
SCA sells its packaging operations.
27.

Thnnerandthnner
Diapers and towels get thinner, yet absorb better –how is that possible?
36.

Wndyventures
SCA plans to construct and operate two wind parks on its own.
SUSTAINABILITY
goals extended – page 4
SHAPE UP
– page 30
12 HOURS
with Miao Yuping – page 38
NEWS FROM SCA
 
pages 40–43
 ALSO....
MATS BERENCREUTZcares for hygiene.
16
...when the first Libresse disposable towel was produced? See page 28.
DO YOU KNOW...
32
THE TREE POOL PROJECTmakes cities greener.
 
on its own.
28.
A DOG mage of wood.
30
CONTENTS

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