showscommercials and videos from SCA’spress conferences, presentationsand interviews with executives andemployees.
isintended to attract talent,engage users and provide informationin a way that complements sca.com.
provides a good summary ofeverything happening at sca.com andin SCA’s social media. The aim is toprovide various users, journalists andbloggers with relevant information.
is for investors and analysts, whocan download presentations fromquarterly reports and annual generalmeetings.
makes some 50 publications available,including SCA’s sustainability report,its
supports the launch of the globalreport
is a magazine from SCA,primarily geared toward customers,shareholders and analysts, but alsofor journalists, opinion leaders andothers interested in SCA's businessand development. Shape ispublished four times a year. Thenext issue is due in June 2012.
Anna Gullers, Göran Lind, Anne Hammarskjöld, Inger Finell Appelberg
Markus Ljungblom, Kristin Päeva Appelberg
Sörmlands Graﬁska AB.Katrineholm
SCA, Corporate Communications,Box 200, 101 23 Stockholm,Sweden.Telephone +46 8 7885100Fax +46 8 6788130
SCA Shape is published in Swedish, English,Spanish, German, French, Dutch and Italian.The contents are printed on GraphoCote 90grammes from SCA. Reproduction only bypermission of SCA Corporate Communica-tions. The opinions expressed herein arethose of the authors or persons interviewedand do not necessarily reﬂect the views ofthe editors or SCA. You can subscribe to SCAShape or read it as a pdf at www.sca.com. Address changes can done atwww.sca.com/subscribe or by firstname.lastname@example.org
Cover photo:Camilla Lindqvist
SCA’S SOCIAL MEDIA SITES
out o 9 millionSwedes answer to the frst name o Thron. One o them, with the lastname Ullberg, photographed MatsBerencreutz or this issue.Thron Ullberg started hiscareer as a photographer in 1996ater studying the history o artand aesthetics. “I’m more or lesssel-taught,” he says. As his spe-cialty is portraits, he has met manyamous people over the years,rom the actress Noomi Rapaceto the legendary soccer coachSven-Göran Eriksson. “Takingpictures o ‘Svennis’ was probablyone o the worst experiences,” hesays. “He was captain o England’ssoccer team then, and we weresupposed to take pictures or thecover and 10 pages o the Swedishmonthly
. Justbeore we were about to start, hispress manager came in and saidwe would have fve minutes at themost. We had to fll things out withpictures o Svennis’s notepad.”Ullberg lives with his wieand three children in a house inEnske-de in Stockholm, wherehis amily takes up most o histime, but he does admit to likingart, jazz and musicians likeBugge Wesseltot.
“SVENNIS WASTHE WORST”