The project report on “A study on customer awareness to enhance market share of Bajaj Allianz Unit Link Insurance Plan” in Hubli city. I through under took the project bythe help of BAJAJ ALLIANZ Life Insurance Ltd. Sales team manager Chandru.A.Kallanagoudar
1.To study the awareness level of Bajaj Allianz ULIPs with view torecommend measure to improve market share.2.To find vital communication media.3.To know the factors that influence investors while taking investmentdecisions.4.To find potential market for ULIPs.
Scope of the study:
The research was undertaken to gather information from therespondent to know exactly how many people aware of ULIPs inHubli city and the study is restricted within the city.
One of the fast growing city in Karnataka and represents hugemarket for scope with more than 90 lakhs people.
Hubli is one of the commercial areas .
It is a place where the small and large industries are located .withthe more increase population and there style more people areconscious about the their lives.BABASAB PATIL1