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A Study on Customer Awareness @ Bajaj Allianz Project Report

A Study on Customer Awareness @ Bajaj Allianz Project Report

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Published by: Babasab Patil (Karrisatte) on Mar 21, 2012
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EXECUTIVE SUMMARY
The project report on “A study on customer awareness to enhance market share of Bajaj Allianz Unit Link Insurance Plan” in Hubli city. I through under took the project bythe help of BAJAJ ALLIANZ Life Insurance Ltd. Sales team manager Chandru.A.Kallanagoudar 
Objectives:
1.To study the awareness level of Bajaj Allianz ULIPs with view torecommend measure to improve market share.2.To find vital communication media.3.To know the factors that influence investors while taking investmentdecisions.4.To find potential market for ULIPs.
Scope of the study:
The research was undertaken to gather information from therespondent to know exactly how many people aware of ULIPs inHubli city and the study is restricted within the city.
One of the fast growing city in Karnataka and represents hugemarket for scope with more than 90 lakhs people.
Hubli is one of the commercial areas .
It is a place where the small and large industries are located .withthe more increase population and there style more people areconscious about the their lives.BABASAB PATIL1
 
 
LIMITATIONS OF THE STUDY
 Not single work is exception to the limitations every work has got its ownlimitations, so due to time constraint my study confines only to Hubli city and it is not possible to make extensive study. It is assumed that the sample selected represents entire population.
RESEARCH METHODOLOGY
Data source:
Primary (Filed Survey)Secondary data (internal)
Area of Research:Hubli cityResearch instrument:QuestionnairesSample plan:Personal interviewSample unit:
Businessman’s, jobholders,professionals etc.
Sampling method:Random samplingSample size:100 customers
INDEX
PARTICULAR Page no
BABASAB PATIL2
 
 
Chapter-I 
1)Introduction 092)Literature Review 183)Statement of the problem194)Purpose of the study195)Scope of the study266)Objectives of study27
Chapter-II 
1)Organization Profile292)Organization Chart623)Sampling 644)Research Design 645)Data Collection Methods646)Measuring tools.65
Chapter-III 
1)Result & discussion with graphs & charts.682)Summary, conclusion, & a proposed action plan with resource requirementsand projected benefits to the organization.84
Chapter-IV 
1)AppendixQuestionnaire88
BABASAB PATIL3

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