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Example of Good Proposal

Example of Good Proposal

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Published by Mustafa Tariq Butt

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Published by: Mustafa Tariq Butt on Mar 21, 2012
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VA0702MAMUSEUM AND HERITAGE MANAGEMENT
RESEARCH PROPOSAL
TO WHAT EXTENT IS THE PRESERVATION OFHERITAGE IN PROFESSIONAL AND SEMI-PROFESSIONAL FOOTBALL PURSUED? ISTHERE A TENABLE BALANCE BETWEENHERITAGE CONSERVATION, FINANCIALSTABILITY AND COMMERCIALPROGRESSION?
 
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Aims and Objectives
 This research proposal will attempt to outline the historical and socialcontext of the question and propose a method of research that willultimately lead to the finished dissertation. The dissertation will discuss and critically evaluate the main characteristicsof football as a business and how it relates to football as a form of heritagefor many people. If successful, the research will convey the importance of the sport as an item of historical and cultural interest and contextualise itsrole in society not only as a form of entertainment but also as a form of heritage in its own right. To arrive at any conclusions regarding whether ornot football is in need of guidance and regulation with regards to heritage itwill be necessary to examine what measures are already in place for thesemeans, what product they offer and how effective they are deemed to be. The most prominent institutions that offer a cultural product throughfootball, namely the football clubs themselves, will be examined at variouslevels of professionalism in an attempt to provide a cross-section of thebusiness which the sport inhabits in a commercial, financial andorganisational context. It is also necessary to identify what cultural productthese clubs offer. Museums of football, governmental schemes and not-for-profit organisations will also be included in the research. In a climate of uncertainty regarding funding for sporting and cultural programmes anexamination in to the economic landscape will be necessary to interprethow the heritage of football is preserved in comparison to other, lessorganised forms of cultural manifestation. The dissertation will also attempt to convey the extent to which football hashad a conspicuous presence in the minds of the population during socialand political change, therefore punctuating the modern history of theUnited Kingdom. A discussion on the affect this will ultimately have on how
 
3it is interpreted historically and socially in the future will be included in thefinal draft, as well as what the future holds for institutions dedicated to itsinterpretation.
Literature review
 To address a research question it is necessary to have a goodunderstanding of the history and background before attempting to analyse(Snape and Spencer 2003). Contemporary and historical literature analysishas been a primary method prior to any qualitative or quantitativeresearch.In February 2010, after only nine years in operation, The National FootballMuseum in Preston dissolved and began relocation to Manchester in orderto attract more visitors (Manchester Evening News 2009). It is questionableas to how effective this strategy will be, as when the museum was based inPreston, a relatively large town itself, visits amounted to only 40,000 ayear, rather than the projected 80,000 a year (Brabazon 2006). High profileendorsements from the FA upon its opening did little to garner interest. Themuseum is scheduled to open in Manchester in Autumn 2011 but as of yetthere fails to be any significant excitement or coverage. One question thecompleted dissertation will attempt to discuss is whether or not there is aneed for invested heritage preservation in football, as there is a notableabsence in the present day. Collins (1999) argues that spectator sportshave been a sociopolitical influence on the population of the UnitedKingdom ever since the tussle between professionalism and amateurism inthe late Victorian era. Whannel (2008) claims that it was present longbefore, but was amplified with the arrival of railways, which allowed formore travelling between towns and regulated competition. It would bereasonable to assume that such a long period of social significance wouldlead to a wealth of documentation and collections, but this does not seemto be the case. It is instead with the governance and financial stability of a

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