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Digital Engagement team skills

Digital Engagement team skills

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Published by Steph Gray

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Published by: Steph Gray on Mar 21, 2012
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Essential AIO/IO
*NB – AIO/IOSkills are core for allteam membersthroughoutManagementSIOLeadership G7/6
 Prepare digitalengagement deliveryplans forpolicy/comms teamsContribute to teamplans and strategiesHorizon scan for newdigital techniques andtrends.Handle enquiries andadministration arounddigital projects, e.g.FoI requests, PQs,Develop strategic projectbriefs, including providingconstructive challenge andcreative thinking topolicy/comms colleagues andagenciesEvaluate impact of digitalengagement projects andshare lessons learned. Agreeevaluation metrics withagencies and freelancers.Horizon-scan for opportunities,threats and risks to digitalengagement in theManage delivery of digitalprojects, co-ordinating internalchannels, external agencies andfreelancers.Oversee budgetsDetermine research/evaluationpractices to ensure reach of campaigns and projects isrecordedWork prioritisation for digitalcommunication teams’ time andefforts – e.g. which campaigns theteam should invest time in
case study requestsand financialmanagementDevelop awareness of overview of theDepartment’s policiese.g. core messages,key targets etc…Have an overview of the Department’spolicies, coremessages, keytargets. Be able toadvise of how digitalchannels can be usedto represent thebigger picture.organizationUnderstand the department’sbusiness and channels. Adviseon how the team couldcontribute/shape the commsmix.
Networking &
Listen actively toonline discussionIdentify, approach and engagewith online influencers andBe a figurehead for embracinginnovation – share expertise by
about the organisationand major policyareasBuild links withcolleagues elsewherein the organisation tospot opportunitiespotential partnersManage engagement withonline influencers/communitiesaround major policy areas,including moderating onlinediscussion and dealing withconflictBuild links with colleagueselsewhere in the organisationto spot opportunitiesManage tenders includingusing COI Frameworks tosecure appropriate agencies,writing briefs for agencies topitch against.leading workshops, publicspeaking, blogging about andgiving prominence to exemplarworking and lessons learned.Build relationships with onlineinfluencers and digital heads of government
Deploying &Developing
Deploy simple digitaltools taking a hands-on approach to usingnewDeploy simple digital tools andwork with technical colleaguesor suppliers to deploy morecomplex ones.Hire suppliers/contractors and runmini tender exercises wherenecessary

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