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A Report on J.K Cement ltd

A Report on J.K Cement ltd

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Published by vikrant_ghs

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Published by: vikrant_ghs on Mar 22, 2012
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08/21/2013

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ASummer Training Report
 
On
 
CONSUMER BEHAVIOR ON J.K CEMENT AND FACTORS  AFFECTING ITS PURCHASE 
Under the Supervision of:
 
Faculty Guide:
Mr. Pankaj Basra Director. Prithvi Yadav
 Regional Head(
J.K Cement
)
Submitted By
 
Vikrant Awasthi
Roll No.1421, Sec-A
Batch: XVI (2010-2012)
In partial fulfillment for the requirement of the Two Year Full Time
Post Graduate Diploma in Management
@
Dr.Gaur Hari Singhania Institute of Management &
 
 
Research
Preface
Classroom teaching helps the student by making conceptual base clear, but on the job training is a way, which helps the students to get the applied knowledge of theconcept. Normally the students are not aware of the actual requirement of practicalfield, keeping in view this fact; a system of summer training has been establishedto make the students acquainted of actual difficulties that are to be faced in thedemanding corporate sector.Summer training at
J.K CEMENT
, has given me a great experience. I wasrequired to prepare a trainin
g report on the topic “
Study of consumer behaviouron
 
J.K Cement and factors affecting its purchase
”. The managers of the entire
department helped me a lot to prepare this report.
 
 
Table of Contents
SL.No. Topics Page No.
1 ACKNOWLEDGEMENT2 EXECUTIVE SUMMARY3 RESEARCH OBJECTIVES4 SCOPE OF THE STUDY5 COMPANY STUDY6 REVIEW OF LITERATURE7 RESEARCH METHODOLOGY8 DATA INTERPRETATION AND ANALYSIS9 FINDINGS10 QUESTIONNAIRE11 RECOMMENDATIONS12 LIMITATIONS13 CONCLUSION14 BIBLIOGRAPHY

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