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Public relations (PR): A communication function used to promote mutual understanding between an organization and its various stakeholder groups
Why is PR Needed?
Complex structure of Industry Importance of Employee Relations For Good Communication Increasing Competition
Products
Baby Products Skin Care Wound Care
Baby Products
Baby Powder Baby Oil Baby Cream Baby Lotion
Baby Products
Baby Shampoo
Baby Soap
Skin Care
Clean and Clear Face wash
Johnson Buds
Wound Care
Band Aid
Savlon
Johnson Plast
Achievements
Name Of Award Six Sigma Industrial Safety Award Image Award Received By Given By
Johnson & Johnson Indian Statistical Institute Consumer Products India & The National Institution of Quality & Reliability
Process Excellence Johnson & Johnson Medical India Award Best Employers 2003 Rank 4
Johnson & Johnson Consumer Products
Organizational Structure
Managing Director
Finance Manager
Mission Statements
We Must be Good Citizens Support Good Works & Charities. We must maintain in good order the property we are privileged to use, protecting the environment & natural resources.
Basic Objective
To Provide scientifically sound, High Quality products & services to help Heal, Cure Diseases & Improve the Quality of Life This was also the basic Goal that began with the Founding of the Company in 1886
Social Responsibilities
Earthquake in Pakistan Hurricane Katrina HIV/AIDS International Disaster Relief Organization Mumbai Floods
PR Dept Functions
Serve As the Serve As the Official Channel Official Channel of Information of Information Keep the Public Keep the Public Aware of Aware of Organizations Organizations Activities Activities Coordinate Coordinate Relationships Relationships With With Stakeholders Stakeholders Collect and Collect and Analyze Analyze Stakeholder Stakeholder Attitudes Attitudes
Coordinate With Coordinate With Other Other Departments Departments Plan and Plan and Administer Administer Information Information Programs Programs
PR PR
PR Activities
Brand Publicity Brand Publicity Media Relations Media Relations
PR PR Activities Activities
Financial/ Financial/ Financial Financial Investor Investor Relations Relations Relations Relations
What Is Brand Publicity? Brand publicity: The use of non-paid media messages to deliver brand information designed to positively influence customers and prospects
Objectives Objectives
Advocacy Advocacy
Corporate Advertising
Crisis are a fact of an organizations life. If the Executives perform proactively that is acting before the crisis, so as to avoid the situation of Crisis, It can very well create a mechanism that is free of failures and hence a Crisis can be prevented even before it is Born.
Johnson & Johnson Enjoys One Of The Strongest Reputations In The World
Final Note:
An organizations reputation is critical to the strength of its relationships with stakeholders and Public Relations is one of the most effective MC functions to build and maintain it
PR