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Published by Datalicious Pty Ltd

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Published by: Datalicious Pty Ltd on Mar 22, 2012
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02/02/2013

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>Smallvs.BigData<
Whattheheck?Whatdoesitallmeanandhowdoesithelpme?
 
>Smartdatadrivenmarke5ng
March2012©DataliciousPtyLtd2
MediaA8ribu5on&Modeling
Op5misechannelmix,predictsales
Tes5ng&Op5misa5on
Removebarriers,drivesales
Boos5ngROI
TargetedDirectMarke5ng
Increaserelevance,reducechurn
“Usingdatatowidenthefunnel” 
 
>Wikipedia:Bigdata
Ininforma@ontechnology,bigdataconsistsof
datasetsthatgrowsolargethattheybecomeawkwardtoworkwith
usingon-handdatabasemanagementtools.Difficul@esincludecapture,storage,search,sharing,analy@cs,andvisualizing.Thistrendcon@nuesbecauseofthebenefitsofworkingwithlargerandlargerdatasetsallowinganalyststospotbusinesstrends,preventdiseases,combatcrime.Thoughamovingtarget,currentlimitsareontheorderofterabytes,exabytesandzeabytesofdata.
March2012©DataliciousPtyLtd3

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