Three reasons to start ups need funding

Cash Flows Challenges 2. Capital Investments 3. Lengthy product Development Cycles Sources of Personal Financing 1.Personal Friends 2. Friends and Family 3.Bootstapping 4. Debt 5. Equity
1.

 Preparing to raise Debt or Equity Financing

Step-1 Determine precisely how much money the company needs Step-2 Determine the type of financing or funding thst is the most appropriate Step-3 Develop a strategy for engaging potential investors or bankers

Sources of Equity funding 1. Business Angels 2. Venture Capital 3. IPO Sources of Debt Financing 1. Commercial Banks 2. SBA Guaranteed Loans

Creative Sources of Financing And Funding 1. Leasing 2. SBIR and STTR Grant programs 3. Other Grant programs 4. Strategic partners

Managing and Growing an Entrepreneurial Firm

Unique marketing Issues 1. Selecting A market and Establishing A Position a. Segmenting the market b. Selecting a Target Market c. Crafting a Unique Positioning Strategy

 Establishing a Unique position

Key Marketing Issues for New Ventures a. Selling Benefits Rather Than Features b. Establishing a Brand c. 4ps of Marketing for New Ventures

i. Product

ii. Price a. Cost based Pricing b. Value based pricing iii. Promotion a. Advertising b. Public Relations c. Other Promotion Related Activities iv.Place