What a Pro Wants Most
Some battle rapid-fre deadlines at a breakneck pace. Otherslie in wait or hours or even days, waiting or one precious,eeting moment. They are proessional photographers, andno matter whether they work solely in stills or in the growingfeld o multimedia, their livelihood hinges on anticipating,capturing and delivering winning images. The world’s leadingphotographers have never pushed their boundaries urther oraster than today, striving to accomplish more, while carryingless. As the proessional landscape evolves, Nikon adaptsto the changes and delivers a camera that excels whereproessionals need it most. Nikon called on fve o the world’stop photographers and asked them to push the D4 to the limit,relentlessly testing fve areas essential to today’s proessionals:image quality, reliability, speed, workow uidity andbroadcast quality video. Here is how they responded.
I tell stories in some o the most extreme environmentson the planet: rain, snow, dust, wind, alling rock —this is my oce. Much o what I shoot happens onlyonce, so there is no going back or a second take.Every piece o equipment I use must perorm underthe harshest conditions, and the D4 lives up to myhighest standards. It oers the durability, reliabilityand versatility I need or incredibly challengingassignments, whether they require stills, video, audioor all three. The D4 does it all. Never do I need toquestion the camera's ability to perorm. With trustlike this, I can ocus on being creative.For my type o assignments, 100% reliability isessential, with ast and accurate ocusing consideredpriority number one. The D4 has a aster initial AFdetection speed and an improved dynamic AF system,both o which help me concentrate on being creativewithout worrying about ocusing perormance. Iregularly shoot ne JPEGs together with uncompressedRAW, so I am really happy that the D4 has such animpressive buer, which allows high-speed continuousshooting or longer periods o time. The D4 also oersthe possibility o IPTC data recording, which makes mywork much easier or an editor to handle during post-production.In order to realize my creative vision, it is critical thatI be one with my camera. I must rely on it to transermy ideas into physical maniestations that I can shareacross multiple platorms. It must be easy to use,quick to respond, rugged, consistent and oer everyimaging option I desire. The D4 is all o this and much,much more — all while oering me unettered accessto the over 65 million F-mount lenses that Nikon hasproduced since 1959. The world needs photojournaliststorytellers now more than ever, and this is the toolthat I have been waiting or. Capable o capturingaudio, high-resolution stills and HD video in one pieceo equipment, the D4 is the complete imaging machine.On assignments or
Magazine, Sports Illustrated
I have encounteredall manner o shooting conditions: rom locationportraiture to heavy production work; rom stylizedstudio sessions to “run-and-gun” journalism. The D4can handle them all. It's ast and responsive, withtechnical options that conorm to virtually any need Ihave in the eld. The les and skin tones are exactlythe quality I need, and with the fick o a switch, I canseamlessly go rom detailed stills to shooting ull-rame, 1080p high-de video. Advancements in thecamera's meter make the already ormidable NikonCreative Lighting System even stronger, and coupledwith Nikon’s legendary optics, the D4 is the completepackage or every assignment, o any kind.As a wildlie photographer, I requently wait ordays in remote areas or a single shot. Durable anddependable gear is essential. For this assignment,the Tibetan plateau remained near -35˚C/-31˚F withstrong, dusty wind. Days rom the nearest camerarepair, my team slept in tents alongside the indigenousnomadic people, with little time or opportunity orgear maintenance. Despite such extreme conditions,the D4 proved its reliability daily. Its AF accuracy wasastounding, especially in low light: there were timeswhen a hal-moon provided enough illumination orsharp ocus. The ability to use AF at /8 has also beenextremely helpul, giving me extra reach. I look orwardto bringing the D4 back into the eld. It is the perectinstrument to help me witness the natural world.
Photojournalism/Commercial (stills and video)
Nature/Wildlife (stills and video)
Action/Extreme Sports (stills and video)
Photojournalism/Sports (stills and video)