As I said in another article
t pay the bills.
Landing the project might be all well and dandy, but getting paid using this payment method remains uncertain. Lets say you rank the client tonumber one spot, and they don
then what?How will this look on paper when you
re seeking finance for your business? You can
t exactly tell the bank manager,
ve landed 10 high profileclients, as soon as they start making sales, I
ll start getting paid...
t going to do anyone any favours, except your clients.Also, what if your client goes out of business? You
re a definite goner then. And there wont be a damn thing you can do about it.
You can lead a horse to the dancefloor, but you can't make it dance.
The buying cycle is always dependant on numerous factors, and it's not always price, although this is definitely one of the most common.Other elements come into play, especially online. Such as the appearance of the clients website, their pricing, their message, functionality,usability and more. All of these elements can indirectly affect the sales process.Regardless of your efforts, there
s no way you can control the aformentioned areas of a site, unless of course, you're hired especially to take careof those areas also, but the fact remains
even though you
ve successfully directed targeted traffic to the clients site, there are simply too many
other factors that may influence the decision made by the customer that could potentially result in a non sale. This of course, then directly affects
s something else I bet you didn
t take into consideration
competitors. Who'se not to say that the client wont be outdone by a competitor, orcontinually fighting against competitors over weeks or months? Where does that leave you as an SEO consultant? I'll tell you
dnever agreed to being paid a commission that
s where!I couldn
t think of anything worse than pushing a site to first place in Google, then being outdone by competitors just days after reaching that spot.And who
se not to say that a Google algorithm change or update wont see that happen as well?Again, there are far too many factors beyond your control as an SEO consultant to even consider being paid commissions as a viable payment
In summary, search engine optimisation shouldn't be measured simply by the number of sales. Instead it should be measured by the increase inexposure of the clients website itself
which is typically done by increasing unique visitors coming to the website via the major search engines.
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If you're about tostart an SEO businessthen my SEO Business Startup Kit is a perfect solution. It contains a comprehensive 217 page business guide and 80ready to use contract templates, proposal, forms and documents.
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