Running Man icon or “bug”TaglineLogotypeTrademark symbolbaseline
Clear SpaceMinimum SizeLogo Components
The signature should be allowed a clean and visualseparation from all other elements. The height of theVersata logo (from the baseline of the logotype to thetop of the running man‘s head) serves as a measurementfor minimum clear-space around the entire signature.This space indicated for the signature, should be flat incolor (preferably white when signature is full-color, asshown here) and unpatterned, clear of type or any otherelements. (For more information see Background Colorssection pg. 8)The minimum reduction of the Versata signature shouldbe no smaller than one-and-a-quarter inches (1.25") widefor any print-based application scenario.
1.25"X= height of logo
5 0 % X 5 0 % X
Lock-upLock-up with tagline
The Versata signature, ”lock-up“, consists of the Versatalogotype which includes the Trademark symbol, “™“and the Running Man icon or “bug“. In some scenariosVersata‘s tagline, “Automating e-Business“ may alsoappear in the logo lock-up. (Please see section entitled“The Elements“, on pg. 6 for further information regardingusage of the signature and its various components)