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Magazine Handbook_2008-2009

Magazine Handbook_2008-2009

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Published by Youssef Rahoui

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Published by: Youssef Rahoui on Dec 04, 2008
Copyright:Attribution Non-commercial

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05/09/2014

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text

original

 
strengthen brand awarenessincrease purchase intentdrive web traffic and search
acomprehensiveguideand
handbook2008/09
magazines
 
Magazine Publishers of America — Mission StatementTo advance the interests of magazine publishers with the advertising community,the government, the press and the public.
We provide support to our members in the following ways:• encouraging editorial excellence and expanding the market for magazine brands• promoting the value and benefits of advertising across all platforms• championing the rights of editors and publishers before Congress,the courts and state governments• informing and educating our members about changes in technology,law and industry best practices
 
magazines
strengthen brand awareness
“Magazines hit on all cylinders!”
Marketing Evolution’s analysis of 20 aggregated advertiser fundedcross-media ROI studies found magazines were the most consistent medium, positively influencing brandperformance at all levels of the purchase funnel including total brand awareness.
increase purchase intent
“Magazines ring the register!”
In the aggregation of those same 20 studies, plus 32 more from DynamicLogic, magazines were by far the most impactful medium in driving purchase intent. TV ranked #2 and online #3.
drive web traffic and search
“Magazines create traffic jams!”
Based on a major study by BIGresearch that included 12 media,magazines ranked #1 in influencing consumers to go online to search for more information about a productand ranked at or near the top across all gender and age breaks.

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