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Facebook's Timeline Era

Facebook's Timeline Era

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Published by Digital Lab
In this Digital Lab thought piece, David Jones and Darrin Patey of BBDO Proximity's SocialWork practice dissect the strategic insights, creative implications and technical considerations that Facebook's new Timeline feature set has for brands.
In this Digital Lab thought piece, David Jones and Darrin Patey of BBDO Proximity's SocialWork practice dissect the strategic insights, creative implications and technical considerations that Facebook's new Timeline feature set has for brands.

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Published by: Digital Lab on Mar 23, 2012
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05/23/2014

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1
digital lab white paper
the new facebook
 
Facebook’sTimeline Era
managing your brand through acebook’s evolution
 
2
digital lab white paper
the new facebook
in just a few years, facebook has become the top destination
 
on the web (outside of search), created a host of new behaviors amongpeople and become both an important and confusing place for brands
 pp    .
The avalanche o new eatures, design and technology Facebook
          
changes the world’s dominant online social network has made in
its short history. And, as always, Facebook users will adjust to the
  p       w   p   p    .
Let’s be clear: Facebook is about people and for people. Mark Zuck-
  p       -
tween people that deliver on the basic human desires to belong, share
 . F w’       , w          w,  w      F  - p   w  pp w    .
The recent changes to the Facebook platorm or both users and
 w    p  w  pp
The evolution of Facebook’s social ecosystem
  p. I’     “T E” w   
signifcant re-thinking o how brand’s participate in the Facebook
  F P w   2007.
BBDO Digital Lab’s SocialWork team has analyzed the platormchanges ushered in during Facebook’s “Timeline Era” to provide
strategic insights, creative direction and technical considerations for
 w   w  p  pp F w   .
david jones 
|
social strategistdarrin patey 
|
director, creative technology
 
3
digital lab white paper
the new facebook
4imperatives of the timeline era
W F’     pp  ,   .
5the timeline era
 F p      “”   .
13notifications
 T F  p    .
16brands unbound
T    F p   p  w w     w  p.
25 about socialwork
 D L’ pp    .
Table of Contents
So the next five years—the next era—is going to be defined by the appsand the depth of engagement that isnow possible now that everyone hastheir connections already in place andthis whole network has already beenestablished. So, it’s an exciting timeto be a part of building all these newsocial apps that are now possible
mark zuckerberg

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