digital lab white paper
the new facebook
in just a few years, facebook has become the top destination
on the web (outside of search), created a host of new behaviors amongpeople and become both an important and confusing place for brands
The avalanche o new eatures, design and technology Facebook
changes the world’s dominant online social network has made in
its short history. And, as always, Facebook users will adjust to the
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Let’s be clear: Facebook is about people and for people. Mark Zuck-
tween people that deliver on the basic human desires to belong, share
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The recent changes to the Facebook platorm or both users and
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The evolution of Facebook’s social ecosystem
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signifcant re-thinking o how brand’s participate in the Facebook
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BBDO Digital Lab’s SocialWork team has analyzed the platormchanges ushered in during Facebook’s “Timeline Era” to provide
strategic insights, creative direction and technical considerations for
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social strategistdarrin patey
director, creative technology