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Table Of Contents

Major Products of Amul
Brief History of amul
Amul The origion
The Start of a Revolution
Operation flood
AMUL’S Secret of success
Ownership Pattern of AMUL
Information about competitors
Enter into Retailing
Achievements \ awards
Five stages of customer Bonding
Consumer Research
Concept & Need for Studying Consumer Behavior
OBJECTIVES
Data Collections
What is research?
RESEARCH PROCESS
Preparation research design
Exploratory Research
SOURCES OF PRIMARY DATA COLLECTION
SOURCES OF SECONDARY DATA COLLECTION
Market Segmentation
Data Analysis and Interpretation
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Amul Research

Amul Research

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Published by jainvaishali

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Published by: jainvaishali on Mar 24, 2012
Copyright:Attribution Non-commercial

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03/23/2013

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