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Introduction and Methodology
The purpose of this opinion research was to survey the attitudes of registered voters in the Cityof Concord on features of the plan for the reuse of Concord Naval Weapons Station area.Between November 5 and November 9, 2008 SA|Opinion Research conducted telephoneinterviews with 600 randomly selected registered voters in the city. Respondents were asked atotal of 51 questions and the average interview lasted just under 19 minutes.Respondents were able to take the survey in English or in Spanish. Thirty-four respondentselected to participate in Spanish.Results from studies of this size have a margin of error (95 times out of 100) of plus or minusfour percentage points for the sample as a whole. This is the margin of error for the results thatwould be obtained if literally every individual in the population were interviewed. This marginof error applies to aggregate results in the range of 40 percent to 60 percent. The margin of erroris greater for responses from numbers of respondents smaller than the overall sample.This report is divided into three parts. The first section is a narrative describing key findings andconclusions and includes selected charts and graphs. The second part includes the questionnairewith the actual wording of all the questions and the results obtained from the sample as a whole.The third section contains crosstabulations, information on how various subgroups within thepopulation surveyed answered each question. An introductory page in the crosstabulationsexplains how to read these tables.We wish to thank the City of Concord for commissioning this research with our firm. Weappreciated the opportunity to work with you and we stand ready to assist in furtherinterpretation of the results.
Concord Naval Weapons Station 2008 Baseline Poll (259-001)N = 600 Topline November 2008Hello, I'm _________________ of SA Opinion Research. We
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re conducting a public opinion survey ofresidents in Concord. I am not selling anything. We are interested in your views on important localissues. May I speak with you for a few minutes? All your answers will be kept confidential. Would youprefer to do this interview in English or in Spanish?
(IF SPANISH, TRANSFER CALL OR MAKEAPPOINTMENT TO CALL BACK.)
1. Generally speaking, would you say that things in your community are going in the right direction orare things off on the wrong track?% nRight direction...............................................................................66.50........399Wrong track...................................................................................18.83........113Don
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t know/not sure......................................................................14.67..........88____________________________________________________________________________________I am going to read a list of issues affecting our local community in Concord. For each one, please tellme how serious at problem you think it is. Is it very serious, somewhat serious, not too serious or notat all serious?
(ROTATE)
Very Somewhat Not too Not at all
Serious Serious Serious Serious Not sure
2. Traffic on 680, 242 and Highway 4...................41.50........30.83..........15.33...........6.17.........6.17249...........185...............92..............37............37
3. Traffic on city streets..........................................19.00........36.33..........33.67...........8.83.........2.17
114...........218.............202..............53............13
4. The need for more job opportunities.................50.83........26.00..........10.50...........4.33.........8.33
305...........156...............63..............26............50
5. The need for more homes..................................10.67........14.83..........32.33.........33.83.........8.33
64..............89.............194............203............50
6. The need for more affordable housing..............32.67........29.17..........17.33.........15.17.........5.67
196...........175.............104..............91............34
7. The need for more city parks and recreationfacilities................................................................17.50........29.17..........28.50.........20.83.........4.00
105...........175.............171............125............24
8. The need to keep land as totally undevelopedopen space.........................................................32.33........33.33..........18.33.........11.33.........4.67
194...........200.............110..............68............28
9. The need for more neighborhood servingstores...................................................................12.00........20.50..........33.83.........28.17.........5.50
72...........123.............203............169............33
10. The need for more department andspecialized stores.................................................6.17........16.17..........36.50.........36.17.........5.00
37..............97.............219............217............30
11. The need for a new regional park......................16.83........27.33..........24.33.........25.00.........6.50
101...........164.............146............150............39
____________________________________________________________________________________12. Have you heard anything about the work that the City of Concord has been doing to formulate plansfor the land at Naval Weapons Station property?% nYes.................................................................................................72.33........434No...................................................................................................25.33........152Don
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t know/not sure.........................................................................2.33..........14____________________________________________________________________________________
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13. The city has held public hearings, formed a community advisory committee, developed alternativeplans and gathered public comments on those plans. How good a job do you think the city has donein managing this planning process? Would you say the city
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s work has been excellent, good, only fairor poor?% nExcellent...........................................................................................5.83..........35Good..............................................................................................33.00........198Only fair.........................................................................................23.17........139Poor...................................................................................................9.50..........57Don
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t know/not sure......................................................................28.50........171____________________________________________________________________________________The city is developing plans for the inland portion of the Naval Weapons Station. The waterfront partof the property will remain with the U.S. military. The inland portion is very large; it is eight squaremiles or about a fourth of the total area of the city.There are a variety of land uses and activities that could be chosen as the future of the NavalWeapons Station land is decided. There is room for a number of different ones. For each of thefollowing types of land use, please tell me whether you would support or oppose it.
(ROTATE.PRESS FOR STRONGLY OR SOMEWHAT.)
Strongly Somewhat Somewhat Strongly Don
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t know
Support Support Oppose Oppose Not sure
14. Keeping some land in open space with picnicareas, biking and hiking trails............................72.50........19.83............2.67...........2.50.........2.50
435...........119...............16..............15............15
15. Keeping some land totally wild and closed tothe public.............................................................43.17........26.50..........11.17.........15.83.........3.33
259...........159...............67..............95............20
16. Building housing.................................................21.67........29.67..........18.17.........26.83.........3.67
130...........178.............109............161............22
17. Providing space for businesses that provide jobs......................................................................46.67........32.50............8.50...........8.50.........3.83
280...........195...............51..............51............23
18. Building retail stores and shops........................25.33........27.00..........17.00.........27.17.........3.50
152...........162.............102............163............21
19. Providing parks and sports facilities..................51.67........31.83............7.67...........7.00.........1.83
310...........191...............46..............42............11
____________________________________________________________________________________These next questions deal with open space and parks in the Naval Weapons Station area.20. If there were hiking, running or bike trails in the Naval Weapons Station area, how often would you orfamily members use them? Would it be every week, a few times a month, only occasionally or not atall?% nEvery week....................................................................................18.33........110A few times a month.....................................................................24.17........145Only occasionally..........................................................................35.17........211Not at all.........................................................................................21.17........127Don
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t know/not sure.........................................................................1.17............7____________________________________________________________________________________
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