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W thebiggrill

W thebiggrill

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Categories:Topics, Art & Design
Published by: Stella Dacuma Schour on Mar 24, 2012
Copyright:Attribution Non-commercial

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01/17/2015

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• ABOUT • EXTERIORS • INTERIORS • DIRECTIONALS • INTERACTIVES • WEARABLES •
 
• ABOUT • EXTERIORS • INTERIORS • DIRECTIONALS • INTERACTIVES • WEARABLES •
No, we didn't have a shortage of names. W is named W because we didn't want toname it West, plus it plays around the idea of one letter, long name. It alsobenefits the sales of the restaurant because it’s main marketing come on to itscustomers is the double serving. Double U.W is a cowboys and indians type of a restaurant. It is conceptualized with theurban cowboy in mind. Rough terrains, cactuses and Heigh-Ho Silver Away. For atime, all we did was go through wood, leather and denim-- including all of thosecowboy themed pornography videos. Just kidding.The logo was inspired by the branding iron used to brand cows. True to itsinspiration, we have branded the whole restaurant with the logo -- bathroomsignage, door knobs and even the food you’ll be eating.Like any other project, we’ve got a bunch of rejected names for the restaurant. Inmy opinion, the best name which we never presented to the client came fromCoco, the creative director --- Westauwant.
• ABOUT • EXTERIORS • INTERIORS • DIRECTIONALS • INTERACTIVES • WEARABLES •
In this little place called Makati, there is a mall called Glorietta.It has 4 parts, and for the lack of a better name,they called its 4 mini-malls Glorietta 1, 2, 3 and 4.The latest addition, is not Glorietta 4.
It is Glorietta 2’s Restaurant Row.
The Restaurant Row is whatit actually is called.
(again, for the lack of a better name, or the lack of money to pay a friggin copywriter)
A row of restaurants, right outside Glorietta 2.
(do i have to keep telling the Ayalas how predictable they name their real estate?!)
W is a restaurant/bar/grill/mechanical bull ride at the Restaurant Row.This book is dedicated to a year’s worth of saturdays, drinking sprees,sermons, meetings and what nots.
 
• ABOUT • EXTERIORS • INTERIORS • DIRECTIONALS • INTERACTIVES • WEARABLES •
1Front Door2Door Knob Detail,Built-up Brush finished aluminum3Front Signage, Built-up BrushFinished aluminum with whitecove lighting on peachy-brownsedona stone4Side Signage, Oxidized black ironwith blue cove lighting5Outdoor Columns, backlit whiteacrylic diffuser box with negativealuminum logo
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• ABOUT • EXTERIORS • INTERIORS • DIRECTIONALS • INTERACTIVES • WEARABLES •
LEEEEEFT!!!!!!! RIIIIIIGHT!!!! NOOO,A BIT MORE TO THE LEEEEEEEFT, RAISE IT UP A BIT... PERFECT!
Shouting installation instructions to the contractors from across the street was a lot of fun!

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