Starbucks at a Glance
Starbucks started in 1971 at Seattle by JerryBaldwine, Zev Seigle and Gorden Bawker .
Basicaly a retail chain of coffee, tea and spices.
four stores in Seattle and profitable since its’opening
Zev Seigle left the company in 1980 to pursueother interests.
Mainly USP was the quality of Coffee offered tothe customers.
Howard Schultz, vice president and generalmanager of U.S operations for a swedish maker of Stylish chicken equipment and coffeemakers metwith the partners of starbucks in 1981 and afterunderstanding the company wished to joinstarbucks.