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A case study on Starbucks

A case study on Starbucks

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Published by sachin

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Published by: sachin on Dec 05, 2008
Copyright:Attribution Non-commercial

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07/29/2014

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Starbucks at a Glance
Starbucks started in 1971 at Seattle by JerryBaldwine, Zev Seigle and Gorden Bawker .
Basicaly a retail chain of coffee, tea and spices.
four stores in Seattle and profitable since its’opening
Zev Seigle left the company in 1980 to pursueother interests.
Mainly USP was the quality of Coffee offered tothe customers.
Howard Schultz, vice president and generalmanager of U.S operations for a swedish maker of Stylish chicken equipment and coffeemakers metwith the partners of starbucks in 1981 and afterunderstanding the company wished to joinstarbucks.
 
 The Specialty Coffee Industry The Specialty Coffee Industry
Specialty Coffee Salesas a Percentage of Total Coffee Sales01020304050601983198819931998% of Sales
- In 1994, Coffee was the second most traded commodity after- In 1994, Coffee was the second most traded commodity afterOilOil- There are two main categories of Coffee, Basic and Specialty- There are two main categories of Coffee, Basic and Specialty- In 1994, the Specialty Coffee Industry was growing at 15%- In 1994, the Specialty Coffee Industry was growing at 15%p.a. at the expense of the Basic Coffee Industryp.a. at the expense of the Basic Coffee Industry

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