Socio-cultural characteristicSocio-cultural characteristic
Initial time used as time keeping deviceInitial time used as time keeping device
Trend changed and perceived as life style product.Trend changed and perceived as life style product.
Turned as female and male’s daily accessory.Turned as female and male’s daily accessory.
Different watches for different occasionsDifferent watches for different occasions
Analog and digital watchesAnalog and digital watches
Formal and office purpose variantsFormal and office purpose variants
Political and Legal characteristicsPolitical and Legal characteristics
Heavy import duty restricts free trade of watchesHeavy import duty restricts free trade of watches
After WTO interference, it was liberalizedAfter WTO interference, it was liberalized
Opening of gates for MNCs to operate in india.Opening of gates for MNCs to operate in india.