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Titan - The Real War

Titan - The Real War



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Published by sachin

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Published by: sachin on Dec 05, 2008
Copyright:Attribution Non-commercial


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ACase Studyon
Presented by
Kajal Suthar Shah BhavinSanjay PatelParesh JadavDipak Vasvani
Question 1Question 1Describe the Key characteristics of Describe the Key characteristics of watch industry in India.watch industry in India.
Socio-cultural characteristicSocio-cultural characteristic
Initial time used as time keeping deviceInitial time used as time keeping device
Trend changed and perceived as life style product.Trend changed and perceived as life style product.
Turned as female and male’s daily accessory.Turned as female and male’s daily accessory.
Different watches for different occasionsDifferent watches for different occasions
Analog and digital watchesAnalog and digital watches
Formal and office purpose variantsFormal and office purpose variants
Political and Legal characteristicsPolitical and Legal characteristics
Heavy import duty restricts free trade of watchesHeavy import duty restricts free trade of watches
After WTO interference, it was liberalizedAfter WTO interference, it was liberalized
Opening of gates for MNCs to operate in india.Opening of gates for MNCs to operate in india.

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