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Hero Honda

Hero Honda



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Published by sachin

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Published by: sachin on Dec 05, 2008
Copyright:Attribution Non-commercial


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Hero Honda
SWOT AnalysisSWOT Analysis
Ability to understand customer’s needs and wantsAbility to understand customer’s needs and wants
Recognized and established brand nameRecognized and established brand name
Effective advertising capabilityEffective advertising capability
Its after sells serviceIts after sells service
Maintenance cost is low
Resell value is high
Company’s name is synonymous
with fuel-efficient bikes and connectivity
R&D is not close to the Hero manufacturingR&D is not close to the Hero manufacturing plant plant
Hero is vulnerable in the joint ventureHero is vulnerable in the joint venture because Honda Motor Company has so because Honda Motor Company has somuch power much power 
Brand name of Hero itself has no influenceBrand name of Hero itself has no influencein the automobile industry.in the automobile industry.

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