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Marriott International (Strategic Mangment Project)

Marriott International (Strategic Mangment Project)

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Published by: faheem4412 on Mar 25, 2012
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Marriott International
u m e y:
Submitted to:
Anabia jamshaidLahore School of Economics
(3.5, 2
History and Overview
Marriott International, Inc. is a worldwide operator andfranchisor of a broad portfolioof hotelsand relatedlodging facilities.Founded byJ. Willard Marriott,the company is now led by son J.W. (Bill) Marriott, Jr. Today, Marriott International has about3,150lodging properties located in the United States and 67 other countries and territories.
Marriott was founded by J. Willard Marriott1927 when he and his wife opened aroot  beer stand inWashington D.C. As amissionaryin the sweltering, humid summers in Washington, Marriott was convinced thatwhat the city needed was a place to get a cool drink. They later expanded their enterprises into achain of restaurantsandhotels.The Key Bridge Marriott inArlington, Virginia is Marriott International’s longest operating hotel, and will celebrate its 50th anniversary in 2009.Their son and current Chairman andChief Executive Officer, J.W. (Bill) Marriott, Jr. has led the company to spectacular worldwide growth. Today, Marriott International has about 3,150 lodging propertieslocated in the United States and 67 other countries and territories.Marriott International was formed in 1992 when Corporation split into twocompanies, Marriott International andHost Marriott Corporation. In 2002 MarriottInternational began a major restructuring by spinning off many Senior LivingServices Communities (which is now part of Sunrise Senior Living) andMarriottDistribution Services, so that it could focuson hotelownership and management. The changes were completed in 2003.Marriott International headquartersin the Bethesda area of unincorporated Montgomery County,Maryland, United StatesIn April 1995, Marriott International acquired a 49% interest in theRitz-CarltonHotelCompany LLC. Marriott International believed that it could increase sales and profitmargins at the Ritz, a troubled chain with a significant number of properties either losing money or barely breaking even. The cost of Marriott's initial investment wasestimated to be about$200 million in cash and assumed debt. The next year, Marriottspent $331 million to take over the Ritz-Carlton Atlantaand buy a majority interest in two  properties owned by William Johnson, a real estate developer who had purchased theBoston Ritz Carltonin 1983 and expanded his Ritz holdings over the next twenty years.The Ritz began expansion into the lucrative timeshare market among other newinitiatives made financially possible by the deep pockets of Marriott, which also lent its own in-house expertise in certain areas. There were other benefits for Ritz-Carltonflowing from its relationship with Marriott, such as being able to take advantage of the parent company’s reservation system and buying power. The partnership was solidified in1998 when Marriott boosted its interest in Ritz-Carlton to 99 percent. By 1999 revenuesfrom the 35hotelsit operated around the world totaled about $1.4 billion.Marriott International ownedRamada Intern ati onal Hot els & Res ortsuntil
its sale on September 15, 2004 to Cendant. It is the first hotel chain to serve food that iscompletely free of transfatsat all of itsNorth Americanproperties. In 2005, Marriott International and Marriott Vacation Club International comprised two of the 53entities that contributed the maximum of $250,000 to the secondinauguration of PresidentGeorge W. Bush. On July 19, 2006, Marriott announced thatall lodging buildings they operate in the United States and Canada would becomenon-smokingbeginning September 2006. "The new policy includes all guest rooms, restaurants,lounges, meeting rooms, public space and employee work areas."
Vision and mission statement
To become the leading provider and facilitator of the luxury, leisure and business experiencesacross the globe.
“To create an environment conducive and helpful to both our employees andcustomers, thereby encouraging our employees to work at their maximum capacity in being of service to our customers whilst providing our customers with Good Food & GoodService at a Fair Price”
Propose vision statement:
For more than 76 years, Marriott has earned a reputation for delivering the best service with the best people. That’s an imperative that never changes, and a strategy that has served well in goodtimes and bad. Marriott international is an industry leader because they never get satisfied, they’realways looking for ways to improve, and strive tirelessly for excellence. They proudly serve guestsin nearly 70 countries, with a lodging portfolio that includes more than 2,700 hotels, resorts andtimeshare properties, as well as corporate housing apartments, across 18 distinctive brands.
Proposed Mission statement:

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