Journalist • Reporter • Editor •Columnist • Commentator •Photographer • News presenter •Production Manager • Intern 3 Concerns and criticisms4 What counts as journalism?5 Entertainment and news crossovers6 Infomercials7 See also8 External links
Adding to the distinction between journalists and anchors andreporters are "human interest", personality, or celebrity newsstories, which typically are directed by marketing departments based on a demographic appeal and audienceshare. It's commonly accepted that anchors are also media personalities, who may even be consideredcelebrities. The very nature of corporate network news requires its media personalities to use their publicappeal to promote the networks investments, just as network broadcasts themselves (morning shows, TVnews magazines) schedule self-promotional stories, in addition to advertising. Critics might go so far as toview anchors as a weak link in the news trade, representing the misplacement of both the credit and theaccountability of a news journalism organization—hence adding to a perceived erosion of journalisticstandards throughout the news business. (See yellow journalism.)Most infotainment, especially television programs on the networks or broadcast cable, only contain generalfactual information on the subjects they cover, and should not be considered as formal learning orinstruction. For example you may learn that a motorcycle contains an engine, or how fast one can travel, onAmerican Chopper, but you will not learn the inner-workings of the engine, the physics and chemistryinvolved when it is running, or how to customize a motorcycle on your own using schematics.
Hard news, soft news and infotainment
are terms for describing a relative difference between poles in a spectrum withinthe broader news trade—with "hard" journalism at the professional end and "soft" infotainment at the other.Because the term "news" is quite broad, the terms "hard" and "soft" denote both a difference in respectivestandards for news value, as well as for standards of conduct, relative to the professional ideals of ournalistic integrity.The idea of
embodies two orthogonal concepts:
Politics, economics, crime, war, and disasters are considered serious topics, as arecertain aspects of law, science, and technology.
Stories that cover current events—the progress of a war, the results of a vote, thebreaking out of a fire, a significant public statement, the freeing of a prisoner, an economic report of note.The logical opposite,
is sometimes referred to in a derogatory fashion as
Definingfeatures catching the most criticism include:
The least serious subjects:
Arts and entertainment, sports, lifestyles, "human interest", andcelebrities.
There is no precipitating event triggering the story, other than a reporter's curiosity.Timely events happen in less serious subjects—sporting matches, celebrity misadventures, movie releases,art exhibits, and so on.