viral videos to support exchange abroad. In the follow section, I will describe theorganization that is running the campaign and then critique the campaign.
About the Organization
The “Raise Your Voice” for International Exchange campaign is administered bythe Alliance for International Educational and Cultural Exchange, or
. TheAlliance’s role in supporting international exchange programs, as stated on its website, “As part of its mission, the Alliance marshals grassroots constituencies to advocate for thegeneral health and welfare of international exchange programs and for foreign affairs policies that support these programs. By developing contacts throughout the United States,we involve our community in a broad, systematic dialogue with elected representatives inorder to build public and congressional support for international exchange”.Also stated on their website, “The Alliance for International Educational andCultural Exchange is an association of 78 nongovernmental organizations comprising theinternational educational and cultural exchange community in the United States. Foundedin 1993 after a merger of the International Exchange Association and the Liaison Group for International Educational Exchange, the Alliance serves as the only collective public policyvoice of the exchange community”.The missions of the Alliance “is to formulate and promote public policies thatsupport the growth and well being of international exchange links between the people of the United States and other nations”
Elements of the Campaign
There are several elements to the online campaign and no visible supporter outreach
“Raise Your Voice” Campaign |3