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Executive Summary

Executive Summary

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Published by Alok Pandey

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Published by: Alok Pandey on Mar 26, 2012
Copyright:Attribution Non-commercial

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03/26/2012

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Executive SummaryProject Title:
To build the supply chain channel for eco-friendly products being produced andmanufactured in rural India by interacting with various N.G.O / producer groups for rurallivelihood initiative.
Name of organization:-
network Green, Faridabad
Name of the students:-
Alok Kumar 
Objective:
To link network Green with rural Artisans and going into partnership with NGOs.
To Create market for eco-friendly for products.
To Create livelihood option for rural people.
To reestablished the partnership with existing NGOs.
To make competitor analysis for fair idea of product range.
To prepare product catalogue and corporate brochure.
Methodology:
Methodology of the Project consists of the following steps:
Categorization of Products in different product categories and addition of new one.
Searching of organization working on this Product line.
Made an e-mailer and sent to the organization.
Made phone calls to the chief functionary of the organization.
Initiation with source organization for product picture and pricing.
Analysis of pricing of comparative product and comparing it with other sourcing.
 
 Negotiation on pricing.
Product finalization from each category.
Finalization the deal from source organization.
Category wise product description.
Developing the competition analysis after visiting online portal of earthy goods, aurovilland fab india.
Findings and conclusion:
People in rural India are lack of income opportunities and low margins provided by themiddlemen lobby. The market of handicrafts and village industry products should beincreased to create employment opportunities. Also, a model where artisans, farmersand micro entrepreneurs can market their products directly to customers or retailersand get higher margins needs to be devised to free them from the middlemen lobby.network Green procures from artisans / NGOs directly, thereby reducing the supplychain and enabling the customers get handicrafts at a fair price, thus increasingconsumption of handicrafts viz-a-viz machine made products and also removes therole of middlemen.We have found that dealing with different artisans directly requires longer period of interaction and intervention into other aspects of social development. Physicaldistance from the beneficiary group also leads to inefficiency of the process. Therefore, network Green has found that interacting with the beneficiary groupsthrough NGOs and private enterprises enables network Green create bigger impact. The project is in its starting phase and we have found that we have been able toprovide a market opportunity and thereby sustainable livelihood opportunity toartisan groups some of which did not have any market access.
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