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Table Of Contents

Introduction: What is IP?
The IP of Gillette
Brand valuation
Reasons Why IP is Ignored
Preliminary assessment
Cost based approach
Cost approach
Market Based approach
Market Based
Income based approach
Other Approaches
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Intellectual Property Due Diligence in Mergers & Acquisitions

Intellectual Property Due Diligence in Mergers & Acquisitions

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Published by dhwaneel

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Published by: dhwaneel on Mar 26, 2012
Copyright:Attribution Non-commercial

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12/31/2012

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