Scanna.com & Rudate.

com

Opportunities for revenue growth

Pavel Nosikov for IT-Online, 2008 1

 Main directions of growth
Opportunity Effect Scanna.com, a Rudate.com, a
stand-alone site network site
Product enhancement Indirect √

Boosting attendance Indirect √ √

More premium Direct √

services
Database cross- Direct √
selling

Pavel Nosikov for IT-Online, 2008 2

 Product enhancement

Diaries

“Who suits me best” game

Interest match

Video

Pavel Nosikov for IT-Online, 2008 3

 Boosting attendance
There is enough area for growth

Oct 2008 Unique monthly Growth per year PPV Growth per year
visitors
Bride.ru 52,954 +12,2% 42,4 -8,9%
Scanna.com 10,187 -11,3% 18,9 -40,4%

Pavel Nosikov for IT-Online, 2008 4

 Boosting attendance
SEO. The query “drogobych,ukraine” - 44% of
scanna.com search traffic in October 2008

Socialization
Widgets and applications
Enhanced informers with user photos
“Who suits me best” informer
Creating profiles in social networks

Traffic from aggregators

Partnerships with other dating sites
Referral code for existing users

Pavel Nosikov for IT-Online, 2008 5

 More premium services
Premium services for Additional services for men
ladies
“Get profile to the top” Access to ladies’ diaries
“Become visible” (for Virtual gifts
men)
“Advertise in informers”

Pavel Nosikov for IT-Online, 2008 6

Thanks for your attention!

Pavel Nosikov for IT-Online, 2008 7