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MK0016,MK0016 – Advertising Management And Sales Promotion,summer / Spring 2012

MK0016,MK0016 – Advertising Management And Sales Promotion,summer / Spring 2012

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MK0016,MK0016 – Advertising Management And Sales Promotion,summer / Spring 2012
MK0016,MK0016 – Advertising Management And Sales Promotion,summer / Spring 2012

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Published by: smu mba solved assignments on Mar 26, 2012
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Spring / Summer 2012
MBA Semester 4MK0016 – Advertising Management And Sales PromotionASSIGNMENT- Set 1Q 1. List the importance of advertising. How does advertising change the perception anddecision of the target?Ans:-
 Advertising is something which is lifeline of any successful business because without advertising only few companies can survive. The importance of advertising cannot beunderestimated, given below is the list of importance of advertising for a company – 
1.It helps the company in making new customers because it is only advertising which canincrease the consumer base of the company.
2.
It helps the firm in retaining the presentcustomers, imagine when an advertisement of your favorite cold drink stop appearing on television, your first reaction would be is somethingwrong with the company and you may switch to other substitute.
3.
It helps the company in selling anynew productwhich it has discovered or made after many years of research, without advertising heavily a company cannot sell such new products because it is only through advertisement that company can tell customers what isthe difference in their product from the close substitute of the product being advertised.4.It ultimately helps the company in increasing the business of the company by increasing thesales volume of the products of the company and that is the reason even new companies donot hesitate in spending millions on advertising.5.It can lead to change in the fortunes of the company as history reveals some companies products are not that good as compared to their competitors even then those companieshave performed better purely on the basis of better advertising strategies as compared totheir competitors.6.In this globalized world it is advertising which makes possible the people of Africa to seewhat companies are producing in America or Asia and vice versa.
 
Spring / Summer 2012
How advertising works
Since attitudes have traditionally been viewed as evaluations that are stored in memory and persistover time, the constructs of memory.
Dear Students,Get your assignments from Our ESTEEMED ORGANIZATION smumbaassignment.comJust email tokvsude@gmail.comor S M S to+91 9995105420. message Format -<E-MAIL ID> Space <Name> To +91 9995105420, we will reach back  you with in 24HOr Directly call our Middle East Office+974 55702886 .More Info, Kindly visit
smumbaassignment.com
 
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Q 2. List the factors that affect advertising and marketing .Describe the methods to calculatepoverty line and disposable incomeAns:-
There are some factors which deeply influence advertising thinking in India and which areentirely different from the last century and perhaps other developing countries.
Q 3. Describe the ways to catch the reader or viewer attention List the different theories of advertising.
 
Spring / Summer 2012
Ans:- How to get the attention of the reader or viewer?
.
Q 4. List the differences between public service advertising and financial advertising? Writenotes on corporate copy and Advertorial copyAns:- Differences between public service advertising and financial advertisingQ 6. Explain the elements of advertising execution .Describe the various aspects of mediaobjectives and executionAns:- Elements of Advertising Execution
Delivery of the selected advertising concept has two aspects, creative and media execution. If thecreative execution is not right
Dear Students,Get your assignments from Our ESTEEMED ORGANIZATION smumbaassignment.comJust email tokvsude@gmail.comor S M S to+91 9995105420. message Format -<E-MAIL ID> Space <Name> To +91 9995105420, we will reach back  you with in 24HOr Directly call our Middle East Office+974 55702886 .More Info, Kindly visit
smumbaassignment.com
 
 Best Regards, Adminsmumbaassignment.com
A Semester 4MK0016 - Advertising Management And Sales Promotion

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