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UP_Blogging as a Marketing Strategy

UP_Blogging as a Marketing Strategy

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Published by indayworks
A research paper made by the Matri-6 Group
Under the guidance of Ms. Salma Angkaya
BA 180.1 THX2, A.Y. 2008-2009
University of the Philippines, Diliman
Ref: http://iskwiki.upd.edu.ph/index.php/Blogging_as_a_Marketing_Strategy

Uploaded for reference only.
A research paper made by the Matri-6 Group
Under the guidance of Ms. Salma Angkaya
BA 180.1 THX2, A.Y. 2008-2009
University of the Philippines, Diliman
Ref: http://iskwiki.upd.edu.ph/index.php/Blogging_as_a_Marketing_Strategy

Uploaded for reference only.

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Published by: indayworks on Mar 26, 2012
Copyright:Attribution Non-commercial

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Blogging as a Marketing Strategy
From iskWiki!
Blogging as a Marketing Stategy
A research paper made by the Matri-6 GroupUnder the guidance of Ms. Salma AngkayaBA 180.1 THX2, A.Y. 2008-2009University of the Philippines, Diliman
ABSTRACT
This research paper is about the blogging technology. Definitions of blog and blogging are supplied in the first few sections of the paper. A brief history of theindustry, both in the global and in the Philippine context, is also provided. There are many kinds of blogs that exist in the blogging community. However, theresearchers focus only on the applications of blogging in the business industry. This is discussed on the main section of this paper labeled as Blogging inBusiness. This section is divided further into three subsections which discuss three main issues about blogging in business. The first subsection talks about how
skWiki!http://iskwiki.upd.edu.ph/index.php/Blogging_as_a_Marketing_Strategy1 of 153/27/2012 12:43 AM

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