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Gap VII Report

Gap VII Report

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Published by bco149

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Published by: bco149 on Mar 26, 2012
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GAP VII: Seventh Communication and PublicRelations Generally Accepted Practices Study (Q42011 data)
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About GAP
The purposes of the Communication and Public Relations Generally AcceptedPractices (GAP) Studies, of which this is the seventh, are to providepractitioners with data they can use today to better manage the PR/Commfunctions (PR/Comm) in their organizations; point out trends they must beaware of as they plan for tomorrow; and identify Best Practices against whichthey can benchmark their own organizations.GAP provides insight into a variety of topics, such as:
Staff size, organization, functions, budgeting
Measurement and evaluation
Use of agencies
Client needs, perceptions
Relationship models
Compensation trends
 
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GAP VII Research Team
Jerry Swerling, M.A.Director, PR StudiesDirector SCPRC
University of Southern CaliforniaAnnenberg School for Communication and JournalismStrategic Communication and Public Relations Center (SCPRC)
Kjerstin Thorson, Ph.D.Assistant ProfessorResearch DirectorSCPRCBurghardt Tenderich, Ph.D.Associate ProfessorAssociate Director SCPRCNiku WardBrenna Clairr
O‘Tierney
 Mia Becker Jessica WangYueheng LiM.A. Candidates 2013Strategic PublicRelations, USC
In consultation with:
David Michaelson, Ph.D.,Managing Director, Teneo StrategyForrest Anderson, MBA, IndependentCommunications Research and StrategyConsultant

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