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Motive Imagery andCorporate Success
Organizational Studies Honors Thesis
Explanatory Presentation
September 16, 2008
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Hypothesis
•Motive imagery (affiliation, achievement, power) links tocorporate metrics
–Motive imagery is a proven psychological metric that looks atlanguage and assesses it in three categories
•Affiliation – The motivation for “togetherness”•Achievement – The motivation to succeed•Power – The motivation to assert oneself
–Corporate Metrics
•Stock Price•Profit Margin•Revenues•EBITDA•Employees•Dividends•MorningStar Ratings
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Research Design
•Corporations providegoods and services•Each year, corporationsthat are publicly tradedhave to produce adocument called aForm 10-Kfor theSecurities and ExchangeCommission (SEC)summarizing corporatedata•Along with this financialdata is typically a “Letter to the Shareholder”
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