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Motive Imagery and Corporate Success Considerations 10.16.2008

Motive Imagery and Corporate Success Considerations 10.16.2008

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Published by teebone747
Ideas on my thesis in terms of measurements
Ideas on my thesis in terms of measurements

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Published by: teebone747 on Dec 06, 2008
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05/09/2014

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10.16.2008Motive Imagery and Corporate SuccessKey Thoughts and ConsiderationsI’ve been doing a lot of thinking about the fact that incorporated into this studyaren’t just the numbers that we’re trying to dig up, either financial or motive imageryrelated, but rather the
percent change
(Δ) of those numbers over time. That made methink about what Δ really meant.Δ is like an inflection point. It tries to describe in numbers some sort of directionsomething is heading. In our context, if people see that companies are consistentlygrowing by 50%, 60% every year, then don’t they feel confident in where the company isheading? Maybe not confident, but at least can see where a company is heading.This could be an interesting argument if we find any association between any one of themotive imagery’s and the various metrics that we are evaluating. It speaks volumes aboutthe impact of leadership. This is because I have kept all of the CEO’s or Chairmen(whoever wrote the Letter to the Shareholder) consistent over the 3 year period that weare studying. If we find some sort of association, we can therefore also make a prettystrong argument about how having consistent leadership is key. However, I guess I didn’tsample those companies that changed their leadership, so it will be impossible to comparemetrics.Anyway, let me get to the heart of the matter. The fun thing about Δ is that it can bemanipulated in so many different ways. You can virtually extract it out of any twonumbers in the universe. So, I have taken a look at all of the possibilities in which I canget Δ for the time period encompassing 2004, 2005, and 2006:As you can see, there are three different percentage possibilities that you can get out of the combinations 2004, 2005, and 2006. Of thesethree possibilities two of the instances accountfor a period in time of one year in length (Δ0405& Δ0506). The other time period (Δ0406) evaluates the time period over two years inlength.This is excellent news. In trying to predict for the impact of motive imagery on corporatesuccess, due to the fact that there is no precedent, I am unsure as to the time length inwhich one measure will impact another. I can speculate right off the top in our case that itought to be one year, because an Annual Report typically comes out annually andcontains within it a new statement from the CEO with a new set of motive imagery’s.However, why is this the case? The beauty that lies within the Δ0406 is that it doesn’tassume this necessarily confined time period. Often times, CEOs will talk about a lot of future or forward-looking statements, so wouldn’t it make sense that their plans wouldonly come to fruition in some time to come, maybe up to two years.1

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