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Cultural Marketing Analysis: Why iPod? - A Case Study

 
 
 
 
 
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martinlarsson

by martinlarsson

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The intention of this paper has been to investigate why certain products become cultural icons. The discussion is delimited to consumer products of technical character with a strong relation to contemporary culture. To reach our objective we have conducted a case study in the form of a cultural marketing analysis of Apple’s iPod, by studying its cultural meaning for consumers and the factors behind its immense popularity.

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12/05/2008
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ravimoolya

ravimoolya

nice case study... thanks for the post...

08/26/2009
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