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AS Media Evaluation

AS Media Evaluation

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Published by jessspardoe

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Published by: jessspardoe on Mar 27, 2012
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Jess PardoeAS Evaluation: Draft 1. In what ways does your product develop or challenge forms of existing mediaproducts?The header of my magazine front cover is in a very bold font, similar to otherwell-known music magazines such as NME, Kerrang! Q, and The Rolling Stone;this large, bold font is also shown in other magazines such as Vogue, Elle, andDazed and Confused. Also on my front cover I have used one single image torepresent my fictional artist, Georgia. The picture is a mid-shot, the reader cansee her face clearly, and her shoulders, but nothing more. These styles of camerashots are often found on music magazines; this is because the magazine is not 
focusing on the artists’ clothes or appearance in particular, but they choose to
show who the magazine features as it informs the reader. I have taken aconvention from an existing edition of Esquire magazine as inspiration for mymagazine cover; the Esquire magazine had a scribbled font listing the features of the magazine surrounding the front cover image. I have recreated this in my ownstyle as I have changed certain design features of the cover, such as the layout,image style, and text used. I found the scribbled font on a website, this is not howmagazines in industry would find their fonts as they would have large computerpackages with a range of fonts already available.My contents page is not a typically functional contents page; the main focus of the page is on the background image. I took the inspiration from this from afriend of mine who had recreated an existing magazine contents page from R.A.D
magazine, from the late 90’s. I used my own photograph, as all magazines wouldfor all their pages; I chose a picture I took in New York City, it’s of a skyline from
the Hudson River. The picture is suitable for the contents page as the colours aredull, which means text can be placed over it easily; the picture also has a largespace in the centre where the sky is, this means the emphasis is still on the text of the contents page. The font I used on the contents page is the same font I haveused for the article on my double page spread, which also matches the font usedon the front cover for the date, issue number, and price. The font of the titlematches the font used for the header of my front page, this shows continuityacross my pages; existing magazines always show continuity across fonts andpage layouts.
My double page spread has the conventional ‘3 columns to a page’ that most 
magazines try to produce; I have used 3 images of Georgia that are all verysimilar to try and show her character through the photographs. My article isbased on a fictional artist, Georgia, and her split from her former band. It is
typical of magazines to interview artists after a recent event, whether it’s
a gig,tour, festival, or change in style. I based my interview answers on a realistic
perspective of Georgia’s fictional personality; her style is similar to Alice Glass so
her responses can be quite blunt, and at other times, elaborate.
Jess Pardoe2. How does your media product represent particular social groups?My magazine is aimed at the target audience of mixed genders, aged between 16and 35. This outline is a basic target audience and people from outside this target audience may also read my magazine, although they would not be counted in thegeneral age range. The genre of my music magazine is indie-alternative-rock-pop, the genre sounds complex and varied, however it is not; most people of theages 16-35 listen to some form of music within this genre however if someone isan R&B or Rap music fan, this would not be suited to their taste. I would like tothink that readers of my magazine would not necessarily be the samepersonality-wise; my magazine can welcome a broad range of personalities allwith a similar music taste in common.
There is no particular ‘indie
pop’ style of clothing; therefore my
magazine does not represent a specific social group such as punk, or hip-hop.There is no defined fashion to the genre of music that I have chosen as people
can create fashion from whatever they want; people claim that there is an ‘indie’fashion however ‘indie’ just means individual, which means that everyone can
interpret their clothes, music, interests, in their own way.There is nothing par
ticularly ‘alternative’ about the way my front cover is
presented; for example, if it was to appeal to a gothic social group there may be adarker colour scheme used and more dramatic hair, make-up, and clothing in thephotograph.My contents page however does have more of a quirky, unpredictable layout compared to the structured front cover; I chose to recreate the design of R.A.Dmagazine because I thought it was a particularly eye-catching way of presentingthe contents of the magazine. The main feature of the page is of a photograph of aNew York skyline from the Hudson River. However this does not represent myindie-alternative genre, as New York City is an extremely famous tourist city;
although some would say it’s individual as there is nowhere else
like it on theplanet.My double page spread is a simple constructed layout, and there is nothingparticularly alternative about it in any way. I have followed typical magazineconventions by using 3 columns of text on each page; having quotes among thearticle in a bigger font; introducing the article with a short preamble.3. What kind of media institution might distribute your media product and why?As I have looked at existing music magazines, I have particularly focused on NMEmagazine. NME magazine is an indie-alternative-rock genre magazine, and ispublished by IPC Media; this is the distribution company that I would probablyuse for my magazine if it were to be published as a real magazine. IPC Media as acompany produce over 60 brands, most of which are iconic and extremelyfamous; these include: NME, Country Life, Now, Look, and Marie Claire, plusmany more. From researching IPC Media it is clear that they do not feature inpublishing music magazines alone, this could mean that my magazine would gaina wider audience range, which is ideal for publicity and promotion.
Jess PardoeDistribution of magazines is restricted to mainly magazine stands, websites, andposting magazines to subscribers. However, some magazines are advertised onbillboards and on television, which also brings about a wider audience; this issomething that IPC Media have achieved as there are successful Now magazineadvertisements on television, and some magazines appearing on billboards.Having an online magazine can attract more young people as they spend a lot of time on the Internet and on computers in general in the UK; this could make mymagazine appeal to youths more, which is a main section of my target audience.Paid circulation would be how I would choose to distribute my magazine; thegeneral public does not tend to pick up free magazines so the features of mymagazine would be pointless. My magazine would also feature top stories andbreaking news related to popular alternative artists. NME is available forsubscription, as are multiple other magazines; I would choose to have this optionavailable for readers of my magazine as subscriptions are well worth the money,and can include freebies and other privileges.4. Who would be the audience for your media product?Katie Ford would be a typical reader of my magazine. At the age of 17 she has ahuge interest in music, particularly artists of the indie-alternative-rock-pop
genre. Katie’s favourite artists are among those of The Strokes, The Arct 
icMonkeys, and Julian Casablancas. Pho
tography and music are two of Katie’spassions, she said, “I love to read magazines to find out about up and coming
bands, and gig reports, however I always look at the photography included in
magazines as it can give me inspiration.”
As I previously said, my audience can be of a wide range of people, Katie is just one of the typical people to be attracted to my music magazine. Katie is a student currently studying A-levels so when she has free time she is always interested inreading and listening to music. Other people who could read my magazine arethose studying at university, and young people without children who have sparetime for reading. I would expect the audience of my magazine to be in touch withmusic at the time that the magazine is released every month; this is only so that they can fully appreciate the acts included in each edition.5. How did you attract or address your audience?My audience can be attracted in any way in which they interpret my magazine; Ihave not particularly styled the front cover to be attracted to anyone inparticular as I have used a combination of styles on this page alone. The
photograph is of Georgia’s face, however she is pulling a funny facial expression
which could appeal more to a younger audience as it suggests that she has a fun,outgoing character. The title of my magazine is very bold and simple to read, thisshows that there is a level of sophistication within my magazine and that it is not just appealing to students. To contrast the bold, simple, title I chose to have ascribbled or handwritten font for the features of the magazine on the font cover.The scribbled effect can either look childish and messy, or can look organized ina playful way; by using a combination of fonts I have attracted both students andyoung adults. My front cover has a very simple colour scheme, black, white, and
red; this is so that my magazine cannot be confused with a ‘teen
pop’ magazine.

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