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Facebook Pages | 1
 
Building your presencewith Facebook Pages:
A guide or politicians and ofcial fgures
Every day, millions o people all over the world visit Facebook to connectwith riends and share what they love. This guide is designed to helppoliticians and ofcial fgures make the most o Facebook Pages to tell theirstories and build deep, lasting connections with their audience.
 
Facebook Pages
This guide is designed to give you the knowledge you need to set your strategy, createyour Page, build and grow your audience, and optimize your message.Your audience is waiting.
Introducing Facebook Pages
Facebook Pages help politicians and official figures join the conversation, share their stories, andbuild a meaningful dialogue with their supporters and constituents.Millions of people are already on Facebook sharing the things they care about with each other everyday. In fact, more than 30 billion pieces of content (links, news, blog posts, notes, photos, etc.) areshared among friends each month. When you build a Page, you can:
 Tell your story
in your own unique voice
Share rich content
including photos, video, and links
Create a dialogue
through posts and tools that allowpeople to share and engage with yourmessage
Amplify your impact
when your supporters and followersshare your content with their friends
Measure and optimize
your message by using Facebook Insights to understand your audience
Measure and reneResourcesGrow youraudienceBuild yourFacebook PageIntro toFacebook Pages
 
 © 2012 Facebook, Inc. All rights reserved. Product specifcations subject to change without notice.
Feature Overview
Cover Photo
This is the frst thing people willsee when they visit your Page.Choose a unique photo (851 x 315pixels) and change it as oten asyou like. Some examples mightinclude a popular menu item,album artwork, or a picure opeople using your product. Becreative and experiment withimages your audience respondswell to.*
*Reer to pg 8 or cover photo policies
Profle Picture
Your profle picture representsyour page on other parts oFacebook, in ads, sponsored storiesand the news eed.Choose a picture that representsyour business, such as a logo. Usea high quality image that scaleswell rom 180 x 180 pixels to 32 x32 pixels.
Views and Apps
Your photos and custom appsappear at the top o your Page. Youcan also customize the images oryour apps under “Manage” in “EditPage” in the admin panel.For more inormation on theadmin panel, go to page 5.
Visually engaging design
Express your identity with visually engaging eatures such as the cover photo, profle picture,and views and apps.
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