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GAP VII Report

GAP VII Report

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Published by bco149

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Published by: bco149 on Mar 28, 2012
Copyright:Attribution Non-commercial


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GAP VII: Seventh Communication and Public RelationsGenerally Accepted Practices Study (Q4 2011 data)
V 32712
About GAP
The purposes of the Communication and Public Relations Generally AcceptedPractices (GAP) Studies, of which this is the seventh, are to provide practitionerswith data they can use today to better manage the PR/Comm functions(PR/Comm) in their organizations; point out trends they must be aware of as theyplan for tomorrow; and identify Best Practices against which they can benchmarktheir own organizations.GAP provides insight into a variety of topics, such as:
Staff size, organization, functions, budgeting 
Measurement and evaluation
Use of agencies
Client needs, perceptions
Relationship models
Compensation trends
GAP VII Research Team
Jerry Swerling, M.A.Director, PR StudiesDirector SCPRC
University of Southern CaliforniaAnnenberg School for Communication and JournalismStrategic Communication and Public Relations Center (SCPRC)
Kjerstin Thorson, Ph.D.Assistant ProfessorResearch Director SCPRCBurghardt Tenderich, Ph.D.Associate ProfessorAssociate Director SCPRCNiku Ward
Brenna Clairr O’Tierney
Mia Becker Jessica Wang  Yueheng Li
M.A. Candidates 2013
Strategic PublicRelations, USC
In consultation with:
David Michaelson, Ph.D.,Managing Director, Teneo StrategyForrest Anderson, MBA, IndependentCommunications Research and Strategy Consultant

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