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    PART 1: MARKETING AND ADVERTISING IN E-COMMERCE (15%) Read the article and answer ALL questions. PART 2: ARTICLE SUMMARY (15%) Write a 2 page article on ONE of the topics listed below: PRIVACY HINDERS e-commerce.

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    PART 1: MARKETING AND ADVERTISING IN E-COMMERCE (15%) Read the article and answer ALL questions. PART 2: ARTICLE SUMMARY (15%) Write a 2 page article on ONE of the topics listed below: PRIVACY HINDERS e-commerce.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    59 views1 page

    Major Assignment

    Uploaded by

    hasfanizamhashim
    PART 1: MARKETING AND ADVERTISING IN E-COMMERCE (15%) Read the article and answer ALL questions. PART 2: ARTICLE SUMMARY (15%) Write a 2 page article on ONE of the topics listed below: PRIVACY HINDERS e-commerce.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 1

    ECOMMERCE (BDB2033) MAJOR ASSIGNMENT (30%)

    Semester February, 2012

    PART 1: MARKETING AND ADVERTISING IN E-COMMERCE (15%) Article 1: Johnson & Johnson Does New Media by Ron Ploof Instruction: Read the article and answer ALL questions.

    1. Search the Internet to find more details about Johnson & Johnsons marketing activities on social medias. (5 marks) 2. Search the Internet to find more details about Johnson & Johnsons marketing activities on mobile devices. (5 marks) 3. Describe the major benefits and drawbacks from Johnson & Johnsons online marketing activities. (5 marks)

    PART 2: ARTICLE SUMMARY (15%)

    Write a 2 page article on ONE of the topics listed below: PRIVACY HINDERS E-COMMERCE. INSUFFICIENT INFORMATION FAIL TO INFLUENCE PURCHASE Your article 1. 2. 3. should explain the meaning and situation of the topic (5 marks) the factors contributing (5 marks) recommendations (5 marks)

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