Presented by Zulfikar K Sheikh Roll No.

61

Al Schneider bought a truck with money earned from selling the family car 1938 Schneider bought Bins Transfer & Storage and changed the name to Schneider Transport & Storage 1962 The company dropped Storage from its name to become Schneider Transport 1988 Schneider became the first trucking company to install a satellite tracking system in its trucks

1991 Moved into Canada and Mexico 1997 Moved into Europe 2002 Christopher Lofgren promoted to CEO First person outside the founding family to lead Schneider National

Private Company Incorporated: 1939 as Schneider Transfer and Storage Co. Employees: 20,000 Sales: $3.2 billion (2004) NAIC: 484110 General Freight Trucking, Local; 484121 General Freight Trucking, Long-Distance, Truckload; 423110 Automobile and Other Motor Vehicle Merchant Wholesalers; 532120 Truck, Utility Trailer and RV (Recreational Vehicle) Rental and Leasing; 561110 Office Administration Services

First provider of transportation, logistics and related services.

Serves more than two-thirds of the FORTUNE 500 companies. Offers the broadest portfolio of services in the industry. Schneider Nationals transportation solutions include: One-Way Van, Dedicated, Expedited, Intermodal, Brokerage, Bulk and Specialized. Fleet of 14,000 tractors and 40,000 trailers, combined with more than 6,500 carrier partners. Schneider Logistics, a wholly-owned subsidiary of Schneider National, provides supply chain management technology, managed services, engineering services and freight payment.

Case study

Review of Schneider: Used to rent out the family-owned, pumpkin-colored trucks

Today largest transportation and logistics company in North

America
Sends goods by truck, rail, and sea all over the world Brokers freight to other carriers Provides financial services Provides logistics services

Handles freight payments Coordinates shipments

Facts Findings

Problems with business data Tons of data was collected, but nothing sorted into useful information; no organization Bill Braddy brought on board in 1998 to find a way to harness the data so it could be used efficiently
Solution Installed business intelligence software from Cognos in 1999 main attraction was a product in the Cognos suite called PowerPlay seemed to offer most advanced data-analysis capabilities 1. Presents key data to regular people in a way that is easy to understand 2. Makes it easy for these people to analyze the data that is presented in depth

The installation was completed in five months after choosing the software went smoothly because of two years of planning and overhauling existing databases Savings in one area of business (reimbursements owed to Schneider) were great enough to recover the entire cost of the software and installation

Schneider National was overwhelmed with data but did not succeed in extracting valuable information from this data. Business intelligence software solved this problem by:
Organizing the data the massive amounts of data from eight

different databases was organized and presented to ordinary people in a way that makes sense; it was also presented in a consistent manner where everybody, no matter where they were in the organization could see the same things; the data was also easy to access.

Speed of the data analysis By exploiting PowerPlays advanced data-analysis

capabilities end users were able to quickly and efficiently utilize data to increase efficiency, locate lost reimbursements, and improve day-to-day operations.

Benefits:

The software increase the companies efficiency. For instance, using the software the user can find and solve problems with deliveries in less than 10 minutes.

BI software allows to extract important information from huge amounts of data. manager could make the best decision.
Locate lost reimbursements

Advanced data-analysis capabilities

relatively high costs for such software and its implementation from installation to run this software well, it took 5 months

To find the right BI software is not easy

required data for the BI software must be standardized

Companies able to make better decisions. Business intelligence takes the volume of data your organization collects and stores, and turns it into meaningful information that people can use in their day-to-day activities. Business intelligence gives the user visibility into performance to make the best decisions.

Applications that collect business intelligence are a hot commodity today, but the limits of this technology are beginning to surface. With an ever-expanding body of data that must be collected and analyzed, business users are finding that their intelligence application can't offer the kind of flexibility they need to stay competitive. Typically, such a product is helpful in collecting information and with routine analysis and reporting, but fails to deliver on its promise as a decision support software application when users need answers to questions that aren't addressed by pre-defined reports and out-of-the-box capabilities. Many products boast of customizable reporting solutions, but require significant help or training to deploy these features quickly and easily. For many companies around the world,

Business intelligence usage can be categorized into the following categories: 1. Business operations reporting The most common form of business intelligence is business operations reporting. This includes the actual and how the actual stack up against the goals. This type of business intelligence often manifests itself in the standard weekly or monthly reports that need to be produced.

2. Forecasting Many of you have no doubt run into the needs for forecasting, and all of you would agree that forecasting is both a science and an art. It is an art because one can never be sure what the future holds. What if competitors decide to spend a large amount of money in advertising? What if the price of oil shoots up to $80 a barrel? At the same time, it is also a science because one can extrapolate from historical data, so it's not a total guess.

3. Dashboard The primary purpose of a dashboard is to convey the information at a glance. For this audience, there is little, if any, need for drilling down on the data. At the same time, presentation and ease of use are very important for a dashboard to be useful.

4. Multidimensional analysis Multidimensional analysis is the "slicing and dicing" of the data. It offers good insight into the numbers at a more granular level. This requires a solid data warehousing / data mart backend, as well as business-savvy analysts to get to the necessary data. 5. Finding correlation among different factors This is diving very deep into business intelligence. Questions asked are like, "How do different factors correlate to one another?" and "Are there significant time trends that can be leveraged/anticipated?"

Source adapted from eryn brown, slow road to fast data, fortune, march 18,2002, pp.170-172. 2002 time inc. all rights reserved.