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Audiodraft : when audio production becomes a marketing campaign

Audiodraft : when audio production becomes a marketing campaign

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Published by Crowdsourcing.org

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Published by: Crowdsourcing.org on Mar 28, 2012
Copyright:Attribution Non-commercial


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Audiodraft : when audio production becomesa marketing campaign
By Alice Gillet,March 28, 2012
Audiodraft is a crowdsourcing platform that connects brands with audiodesigners form around the world. By organizing a contest, brands canoutsource audio production and generate social conversation.Crowdsourcing is slowly becoming a legitimate way for companies tooutsource projects or production work. San Francisco and HelsinkibasedAudiodraft is a crowdsourcing platform for sound design, a place for brands and audio designers to connect and create projects together.
Teemu, Arto and Tommi, Audiodraft’s three Finnish co
-founders, arefierce advocates of audio branding and consider it a major aspect of a
 brand’s identity. Whether they need an audio logo, a soundtrack for a
TV commercial, a jingle or sound design for an electronic device,companies can go to the platform and publish a contest among 16.000sound designers from 90 countries.

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