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Table Of Contents

Brand Loyalty
Measuring Brand Loyalty
Strategic value of Brand Loyalty
How to achieve Awareness
Brand Associations
Product Attributes
Intangibles
Customer Benefits
Country or Geographic area
Product User/customer
Positioning By competitor
Positioning by cultural symbols
Positioning by Product class
Celebrity/ Person
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BRAND Equity (1)

BRAND Equity (1)

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Published by Neha Shukla

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Published by: Neha Shukla on Mar 28, 2012
Copyright:Attribution Non-commercial

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01/28/2013

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