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Internet MarketingNewsletter
Edition 15 , March 2012
2012 Trends, E-Commerce And New Pricing
We have worked hard in the last few months to streamline our SEO processes to become more efficient – and you are thebeneficiaries. We are happy to announce that the resulting pricesaving will be past on to you, our clients.In the special announcement of this newsletter, you will findinformation on how the 4 month SEO packages are beingphased out, the new alternatives and our special offer for April.The online marketing world is constantly changing – that’s why anewsletter like this is useful for you to keep up with new trendsand to consider what solutions might fit your business and your client base.Last year, the article on our predictions for 2011 was verypopular, so this newsletter includes an article with our predictions for the five biggest trends in 2012. Guest author Chris Bryant from OPMC has written an article on the variety of E-commerce solutions available to businesses today, and the 3biggest challenges that online store owners face. As always, if you have any questionsabout our products or services, or anyfeedback for our newsletter, we would loveto hear from you. All the best,
 Janna Jungclaus
And the Eminent Online Marketing Team
Mob: 0423 369 070
Google SEO Update
In a recent announcementGoogle foreshadowed that overlyoptimized website will bedropped from the search enginerankings in the near future.
What does that mean?
Google is putting more emphasison relevant content for the user and less emphasis on the off-page SEO factors.
What does that mean for you?
We always advise our clients tokeep their website visitors inmind first. To provide relevantand interesting content is the keyfor people to want to come toyour website.In past updates our clients’websites have improved inrankings as our SEO processtakes steady and constantapproach, rather than a “fast andfurious” approach to over optimises but compromisesquality.If you have any questions aboutyour website SEO and thisGoogle update, give Janna a callon
0423 369 070 
.
 
 
EOM New prices
 At Eminent Online Marketing we are always striving for improvement and innovation. In the last 3months we have had the goal to improve and streamline our SEO process to increase itsefficiency. The cost saving achieved in the process will be passed on to you, our clients. Now theresulting monthly SEO packages are ready to be rolled out for you to receive the benefits.
Previous SEO Packages No Longer Available
The 4 month SEO packages that we offered for the last year and a half have been phased out. After long months of testing and tracking the rankings and results, we found that monthly SEOservices over a six to eight month period achieve much better results in rankings, traffic and leadgeneration. Consistency in SEO is they key; and this approach allows business owners to spreadthe cost over a period of six months rather than four months.
What Is The Alte
r
native?
The alternative is the monthly SEO service, which we recommend should be taken out for aperiod of six to eight months. This service is paid monthly in advance and we have severaloptions for differing circumstances:
•
Small Business or Start Ups $650/ month ex GST
•
SMEs in competitive markets $1,500/ month ex GST
•
SMEs in highly competitive markets or proven return on online marketing $2,500/ monthex GSTOf course we are happy to discuss your individual needs should you feel you don’t fit into any of these categories.
What Are You Saving?
The four month SEO package for was priced at $4,450 over a four month period. Spread over theperiod of six months, this equals $741 per month. You now have the option of choosing the $650/ month package which saves you nearly $100 per month.
What’s Next?
Because we are so excited to roll out the new pricing, we have decided to put together a specialoffer for you that is available until 16
th
April 2012.
If you take up our offer of a monthly SEO package by 16 
th
April 2012,you will receive the 7 
th
month free plus two additional online pressreleases within the period of your first six month SEO contract.
 
 
5 Most Important Trends For 2012
 As we did in previous years, we want to give you an overview of the most important trends for this year. Not all trends may be applicable for your business and your customers. And by nomeans do we claim to specialize in each and every one of these trends. However, wecontinuously get feedback from our clients that they want to know what is happening in the onlinemarketing world – even if it is just to know what NOT to do.Here are our five most important trends for 2012.
Consolidation of Discounts and Coupons
The daily deals craze has been going on for about 2 years in Australia. Consumers arecontinuing to look for discounts and coupons in nearly all industries from dining, to travel, healthand beauty and even services.StarDeals, Groupon, LivingSocial, OurDeals, JumpOnIt, Spreets
…
These are only a few of thedaily deals sites that some of our clients have used. We have previously written about the prosand cons of offering Daily Deals (seeNewsletter August 2011for using Daily Deals for seasonalmarketing andNewsletter May 2011for Pros and Cons of offering discount vouchers).So, what is going to happen in the discounts and coupons industries? Our prediction is that theindustry is going to consolidate, with the bigger sites buying up the smaller players. What doesthis mean for businesses? The ongoing chance to attract new customers through deals sites, andhopefully a more regulated industry that brings about a win-win-win situation for businesses,customers and the deals sites.
Targeting
Targeting specific customer groups through online marketing has been on the rise for severalyears. This means displaying ads to only a specific target group identified by gender, age,income, etc. Targeting has been an increased focus for marketers and developers, especially aspeople have started to share more personal information about themselves via social networks.
Facebook Ads
Facebook Ads is undoubtedly the king of targeted ads at the moment. Advertisers can target their audience by gender, age bracket, location, job, personal interest and association to certainpages. Other social networks are looking to follow Facebook’s example and use the data thatusers share about themselves to attract advertisers.What does this mean for businesses? Marketing budgets can be invested much more specificallytargeted to the ideal customers. With the appropriate measuring and tracking techniques thisshould lead to an increased efficiency of the marketing budget.
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