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Rahul Raj 'Project Report on Amul'

Rahul Raj 'Project Report on Amul'

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Published by rahul khan

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Published by: rahul khan on Dec 07, 2008
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05/06/2013

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Study on the Penetration of 
Amul kool milk
beverages product in theretail outlets of Cochin as well as the factors that Influence the StockingDecision of these p
roducts”
 
SUMMER PROJECT
Submitted to
 
RAJAGIRI SCHOOL OF MANAGEMENT
 In partial fulfillment of the requirement of the award of the
MASTERS DEGREE IN BUSINESS ADMINISTRATION
(2007-2009)
 By
RAHUL RAJ
Register No.
5355
RAJAGIRI SCHOOL OF MANAGEMENT
RAJAIRI COLLEGE OF SOCIAL SCIENCES
RAJAGIRI VALLEY POKOCHI - 682039
 
 2
DECLARATION
I hereby declare that the report titled “
A Study of the Retail Penetration of Amul productsin Cochin
” is a bonafide
record of the summer project done by me for Amul INDIALTD, Cochin during the period April-May 2008 as part of my MBA program at RajagiriSchool of Management, Kochi. This study has been undertaken in partial fulfillment of therequirement for the award of Master of Business Administration by Mahatma GandhiUniversity, KeralaI also declare that this report has not been submitted in full or part thereof, to anyuniversity or institutions for the award of any degree or diploma.Place: Kochi RAHUL RAJDate: 09/06/2008 Rajagiri School of Management
 
 3
ACKNOWLEDGEMENT
My gratification and elation on the success of this project would be incomplete withoutmentioning the names of all the people who helped me with it and without whose guidance
and encouragement this wouldn‟t have been successful.
 Above all I thank 
My Family
for his grace and blessings at each and every stage of theproject.I would like to express my deepest gratitude to the organization guide,
Mr. SudheerSudhakaran
, Deputy Manager (Sales),
Amul India Ltd., Cochin
for having given methe opportunity to do my project work in the organization.
 
I extend my sincere thanks to
Mr. George Paul,
Faculty Member, Rajagiri School of Management, Cochin for having spared his valuable time with me and for all theguidance given in executing the project as per requirements.Last but not least, I would like to record my deepest sense of gratitude to my friends fortheir support and constant encouragement.

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